Digital Media Planner

New York City, New York (US)
Based on experience
Oct 23, 2017
Nov 22, 2017
Metro Area
New York
Full Time

Digital Media Planner

Description: Are you done with working for large agency holding companies? Do you want to feel like your voice matters? Are you interested in growing with your company? Then, Silverlight Digital is looking to hire YOU! We are hiring a rock star Digital Media Planner, who will be an integral part of our rapidly expanding Media team.

Silverlight Digital is an independent, boutique digital media agency located in the heart of NYC. With a team of industry-recognized professionals, our team is a well-rounded, energetic group that possesses an extensive knowledge of the digital media landscape. Our team environment allows us to avoid large agency layers, operate at an agile speed, and maintain a true work/life balance…while providing the best digital media solutions for our clients.

The Digital Media Planner will gain invaluable industry knowledge and exposure, in addition to strategic planning and buying experience across a variety of verticals, such as pharmaceutical, financial services,retail, travel and more.

Responsibilities include:
 Assist with planning and buying digital media across Display, Video, Mobile, Programmatic, and
Social Media
 Provide campaign performance compilation and analysis
 Assist with creating PowerPoint presentations for Client recommendations
 Ownership of day-to-day campaign management tasks (i.e. pacing, optimizations, etc.)
 Build relationships/partnerships with media vendors, ad tech companies, and agency partners
 Collaborate with internal departments, such as account management, finance, and search/social
 Troubleshoot and escalate potential issues in a proactive manner
 Review industry trades for new sites, innovative and creative ad units and technologies, as well
as competitive information
 1 - 2 years of digital media planning/buying within an agency or client environment
 Excellent written and verbal communications skills, comfort level with client interaction
 Highly proficient in MS Office products, particularly Excel, PowerPoint, and Outlook
 Experience with Ad Serving (i.e. DoubleClick) and Bid Management technologies (DSPs,
Facebook, Adwords) is a big positive, but not mandatory
 Ability to use syndicated research platforms (i.e. comScore, Kantar)
 Ability to work in a team environment that promotes growth and collaboration, as well as work
For more information, visit us at