Audience Development Associate

Location
Washington D.C.
Salary
Salary is negotiable.
Posted
Nov 14, 2017
Closes
Dec 14, 2017
Metro Area
Washington
Duration
Full Time

Audience Development Associate

Washingtonian, the leading regional publication in the country, is looking for an Audience Development Associate to devise and implement a marketing strategy to connect with our readers and reach our subscription base goals.

The Audience Development Associate will develop and execute creative business promotions including email blasts, renewal letters, and direct mail. These promotions should speak to our already existing readership as well as reach new audiences who are interested in Washingtonian.

This candidate will be expected to identify new growth opportunities, while maintaining the efforts we already have in place.

We are looking for someone who is energetic, well-spoken, thorough, and dependable with a good-natured cooperative attitude. This person also has excellent customer service skills, as he or she will be working with our readers daily, and has a working knowledge of social media.

Bachelor’s degree required with 1-3 years or more of related experience. Please send cover letter and resume to Caroline Burns at cburns@washingtonian.com.

Duties Include:

  • Creating strategic audience development plan based on our brand initiatives
  • Collecting and analyzing data from new promotion testing
  • Generating new revenue streams
  • Working with other departments and outside vendors to identify and maximize opportunities for growth
  • Assisting with answering our customer service phone line

Skills/Experience:

  • 1-3 years or more related experience and knowledge of magazine circulation planning and production
  • Ability to analyze complex data, problem solve, troubleshoot, and make recommendations
  • Familiarity with social media platforms
  • High competency in Microsoft Office, particularly Excel
  • Strong customer service skills

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