Do you like forests? And having a stable climate? And being able to breathe? So do we. That's why Greenpeace is looking for people with fresh ideas on how we can engage millions of people in protecting our global forests and the people that live within them. We need a strategic leader to drive Greenpeace US's engagement and communications, working with our global organization to protect forests all over the world.
You would lead a broad range of work to engage supporters including: development of strategy, messaging/storytelling, audience research, as well as concept, narrative and creative development and delivery. You will use tactics across all of our channels to ensure that Greenpeace supporters are at the center our campaigns, build power for Greenpeace, and advance our goals to ensure forest conservation.
In 2018 the big project for Greenpeace is protecting the Canadian Boreal forest from corporate exploitation, which has resulted in a corporate attack on Greenpeace, and required us to also fight for the protection of free speech. So this role requires someone who both cares about forest projection and is able to fight for the free speech rights we need to protect it. Meanwhile, Greenpeace continues to fight for the protection of the major rainforests in Indonesia, Brazil and Africa.
The Engagement Specialist works in collaboration with a cross-departmental project team as well as with colleagues in other national/regional offices working on forests. This is an exciting opportunity to work with an amazing team of diverse professionals in Greenpeace US and other Greenpeace offices around the world to support one of our highest priority projects.
- Strategic direction and communication design
- Advise the Forests project team on the formulation and execution of Greenpeace’s strategic direction and communication design. Build a cohesive narrative across multiple platforms, including visuals, traditional media, digital channels, and creative confrontation.
- Engagement Strategy & Implementation – US
- Lead and coordinate the formulation, agreement and implementation of an overarching proactive supporter engagement strategy for Forests work in collaboration with the project team(s). Lead day-to-day implementation of the strategy and empower individual team members to rollout work in a coordinated way. Ensure alignment of messaging and creative approaches across all projects and disciplines (online, offline, fundraising, media, etc.). Take the lead in developing meaningful ways for supporters to be involved in this work.
- Creative/Cultural Concept Development
- Proactively scan external world for opportunities to bring the issue of forest conservation to greater public awareness and engagement. This may include partnering with creative agencies, engaging celebrities and other high profile supporters, designing public events and pursuing the use of innovative technologies and online platforms.
- Fundraising strategy coordination
- Work closely with the development team to build fundraising goals and materials into the engagement design for the project, including creating resilient concepts and visuals that work for fundraising as well as campaign strategy.
- International Coordination
- Coordinate with appropriate counterparts in other Greenpeace National and Regional Offices (NROs)
- A minimum of 5 years of online campaigning/organizing experience – including some of the following: email writing and list building, database management and segmentation, online to on the ground organizing and online fundraising;
- A history of creating engagement strategies that result in winning campaign victories and raising money;
- Proven email and online writing and editing skills with a strong attention to detail;
- Expertise in online platforms and tools such as EveryAction, Wordpress, Facebook, Twitter, Google Analytics, etc.;
- A deep understanding and commitment to testing and data analysis;
- Excellent planning skills. Able to work with multiple teams, set and review goals, assess risks and outcomes, and analyze data.
- Experience working with media outlets
- Demonstrated project management skills
- Experience in working in an international environment
- Demonstrated experience in working with cross-cultural and geographically distributed teams
- Articulate, creative, and passionate, with excellent written and spoken English
- French language a plus.
Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan
Commitment to Diversity:
Greenpeace welcomes and values diversity of people, cultural experiences and perspectives. Through our campaigning, we create solutions that promote environmental sustainability rooted in social justice. Our mission is to create a diverse and inclusive work environment that is a reflection of the global campaigns and missions that we champion.