Senior Integrated Marketing Manager
AFAR Media is currently seeking a Senior Integrated Marketing Manager to join our New York-based team. The Senior Integrated Marketing Manager is a key member of the AFAR Media Sales & Marketing team and will be highly motivated to develop and maintain innovative, quality advertiser programs that generate revenue. The primary role of the Senior Integrated Marketing Manager is to develop, communicate, and execute marketing strategies and support sold campaigns from inception to execution. As part of the Integrated Marketing team, this person will also collaborate with various departments (sales, experiences, branded content, editorial) to deliver best-in-market integrated programs.
- Ideation and strategic proposal writing: Develop high impact content marketing campaigns for advertisers across digital, print, mobile, social, and event/experiential platforms.
- Execute and maintain sold media programs, including but not limited to client communication, project management, and digital optimization
- Project management includes managing all timelines, budgets, client expectations/KPIs (in partnership with sales), engaging and overseeing tactics across multiple departments and outside vendors, etc.
- Act as category expert and resource for assigned categories, including development of sales opportunities, industry partnerships, trends, etc., with an emphasis on luxury brands. Develop and communicate learnings and ideas to sales and marketing teams.
- Support and develop signature programs as needed, including developing and executing revenue-driving sponsorships to support them.
- Minimum 6 years+ of integrated marketing experience, relevant digital experience a must
- Self-starter who sets priorities, takes on new projects and drives deliverables to execution with full accountability
- Strong marketing/proposal writing skills, including clear and concise oral and written communication and ability to strategically develop ideas
- Strong knowledge of current digital, social, and mobile advertising platforms and ability to implement into everyday work
- Ability to execute and manage multi-platform marketing programs on behalf of advertisers
- Ability to manage multiple priorities and prioritize workload in a fast-paced environment
- Ability to work independently and co-exist within a team
- Hands-on experience with digital platforms and web technologies preferred
- Working knowledge of InDesign, Photoshop, and Microsoft Office Suite
- Bachelors’ degree
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