Social Media Manager
Posted: 11/29/2017 | Expires: 12/29/2017
Location: Beaverton, Oregon
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive
I. Job Summary | Major goals and objectives.
The Social Media Manager will grow the brand across multi-platforms through timely, compelling and unique postings that reflects the FOX12 brand both on-air and online. The position is an integral role that will work closely with the Digital Content Manager as well as station management.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
50% Develop social media strategy to grow FOX 12 brand across social media. Implement strategies to increase FOX 12's social media presence and use all its platforms to drive traffic and raise brand awareness of kptv.com. Prepare and execute social media strategies, objectives, and tactics and produce necessary art and copy. Execute strategy daily on all of FOX 12's social channels and platforms.
10% Identify "real time" social media content opportunities and executions (i.e.: trending topics and live video streams), as well as threats and pauses as needed.
20% Ensures all social media communications are on-brand, consistent in terms of creativity, style, quality and tone of voice.
10% Establishes workflows for requesting, creating, editing, and publishing social media content and communications.
10% Utilize analytics to monitor performance based on data and adjust approach as necessary.100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
4 year degree in Journalism, Communications, Promotions, Marketing or related field
2 to 5 years of experience growing a news brand across social media
Specific Knowledge, Skills and Abilities:
Understanding of and experience with paid social media strategies and their execution
Must possess superior knowledge of existing platforms: Facebook, Twitter, Instagram, Snapchat, Pinterest, as well as emerging platforms.
Extremely strong writing skills and news judgment with ability to create engaging posts that drive readership on the social web.
Natural ability to predict viral and social trends and to articulate insights on performance and overall goals
Strong knowledge of YouTube and video content for all social media platforms
Ability to mentor young staffers on social media best practices
0% Travel Required (Approximate):KPTV FOX12 and KPDX 49 is a duopoly owned and operated by the Meredith Local Media Group. Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile, tablets and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's Local Media Group includes 17 television stations reaching more than 10 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 - including Atlanta, Phoenix, St. Louis and Portland - and 14 in Top 60 markets. Meredith's stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.