Digital Media Supervisor

New York City, New York
Commensurate with experience
Nov 29, 2017
Digital Media Planning & Buying
Metro Area
New York
Full Time

The Digital Media Supervisor is the central coordinator of online campaigns for client(s). Works in coordination with the client and the Media Team in planning and buying, digital design/production and account management Team. Digital Media Supervisor is responsible for researching and keeping up to date with the newest technologies, trends and types of media.

Position Requirements:

  • Lead digital media campaign planning, buying and execution for all clients. This includes display, mobile, search, email and paid social media
  • Report on all campaigns and their performance from start to finish
  • Brainstorm with agency members to create brilliant concepts for client projects
  • Become actively involved in the strategic approach and recommendation process for client media campaigns
  • Participate in budget setting to determine the right investment level to meet client objectives
  • Evaluate vendor proposals against campaign/client goals
  • Negotiate online media plans
  • Gather and disseminate creative specs to Creative Team
  • Plans interactive media strategy in parallel path with traditional media
  • Oversee trafficking of insertion orders
  • Develop and maintain timetables for all assigned projects
  • Work with Account Management Team to ensure plans are on strategy and meet client objectives
  • Maintain media budgets, flowcharts and insertion orders
  • Prepare and update status report on digital campaigns metrics. Highlighting relevant learnings and recommendations for future campaigns or changes to current campaign
  • Oversee preparation of competitive activity reports and contribute key learning summary and planning implications
  • Stay on top of all trends in the digital arena
  • Extensive understanding of the digital advertising industry, especially Hispanic digital
  • Strategic thinker
  • Strong communication, organizational and analytical skills
  • Problem solver and solutions-oriented
  • Ability to effectively present in front of a large and small group
  • Proactive and a Team player/builder
  • Strong negotiation skills
  • Extreme attention to detail
  • Experience in Direct Response a plus
  • Strong leadership qualities and client communication skills
  • Ability to prioritize and work well under light supervision
  • Goal oriented and motivated with the desire to continue to grow
  • Ability to multi-task and work well in a fast paced environment and handle multiple projects with changing priorities
  • Ability to work well with all levels of internal management and team members

 Qualification Requirements:

  • Bachelor’s degree or higher in advertising, communications, marketing or related field
  • 3-4 years experience in digital media planning/buying
  • Knowledge in behavioral targeting, mobile media, digital video and social media advertising approaches and how each can be applied
  • Travel may be required
  • Advanced Excel and PowerPoint skills
  • Strong computer and internet skills. This position will also require regular use of media buying and media research specific software (ie., ComsCore, DART, Simmons, Nielsen, Alexa)

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