Audience Development Manager

Location
Chicago, Illinois
Salary
Competitve salary plus bonus, health, dental, vision care and 401k
Posted
Dec 05, 2017
Closes
Jan 04, 2018
Metro Area
Chicago
Duration
Full Time

Audience Development Manager

Amos Media Company is seeking an experienced Audience Development Manager to increase the circulation of two magazine titles. With a rich company history dating back over 140 years, and active titles dating back as far as 1928, we are the trusted leader in Coin and Stamp collecting news, feature articles, and values information.

This newly created position will assimilate current ad-hoc audience development efforts into an ongoing effort. The new position represents an internalization of efforts that have historically been led by agencies. Reporting into the Director of Digital Media, this position will be empowered to work across functional areas within the company, and with external vendors, to monitor and mine audience data and behavior.

Responsibilities:

Conceive and execute audience development campaigns that introduce our content to new readers and build loyalty with our existing readers

Develop and execute on distribution strategies that extend the reach and amplifications of our content across email, multiple social channels, partnerships, SEO and more

Leverage print (mailers, blow-ins) and digital (site, Adwords, social) mediums

Measure acquisition and optimize campaigns over time to achieve optimal CPA

Report on circulation forecast, campaign performance and acquisition costs

Work with creatives, database analysts, printers, merge vendors and others to see campaigns through to completion

Perform all needed coordination between dependent parties to facilitate accurate execution of campaigns

Monitor industry and competitive trends and incorporate opportunities into our strategy

Attend trade show to promote brands and subscriber acquisition

Work with dealers, clubs, and associations to develop brand ambassador programs

Requirements:

Ideal candidate will be both analytical and creative, with the ability to think critically and incorporate data and testing into the decision-making process

3+ years of experience with a major website, digital advertising agency or online marketing, advertising or publishing with a thorough understanding of online business models and strategies

Demonstrable results increasing the circulation of magazine titles and hands-on experience managing digital audience acquisition programs

Experience in cultivating subscriptions and renewals in both print and digital mediums

Working knowledge of end to end components of running mailer campaigns

Basic working knowledge of digital media (email, social, SEO, Adwords)

Exceptional organization, time management, and communication skills

Desired Skills:

Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving

Experience working within the Coin or Stamp collecting hobbies, or other enthusiast hobby experience

HTML working knowledge

About Amos Media

Amos Media is a premier media company renowned for producing high quality content to the hobby collecting markets. We offer a full benefits package that includes medical, dental, vision care, and life insurance. A 401(k) and generous PTO plan. We are in Chicago, two blocks from Union and Ogilvy stations. We also have an office in Sidney, Ohio.

 

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