Sales Marketing Manager

Posted: 12/6/2017

Location: Hartford, Connecticut
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting edge multi-platform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations.

Essential Functions / Responsibilities:
  • Work closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancements
  • Engage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow account
  • Understand the needs of a broad set of marketers and develop scalable solutions to meet those needs
  • Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients
  • Drive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms
  • Own the end to end pitch development for complex and strategic proposals
  • Command a comprehensive understanding of marketing communications which translates into innovative media recommendations framed in the context of client goals and supported by a compelling research story
  • Collaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed
  • Ensure customer satisfaction in pre- and post-sales service. Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewal.
  • Develop customized marketing materials for new sales opportunities
  • Gather competitive research & advertiser media spending
  • Work with sellers to obtain media proposals

    Basic Qualifications:
  • Bachelor’s Degree
  • Minimum 1 year sales experience

    Eligibility Requirements:
  • Interested candidates must submit a resume/CV through to be considered
  • Must be willing to work at the station in West Hartford, CT
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older

  • Minimum 3 years marketing or agency experience
  • Minimum 3 years working in the television or entertainment space
  • Must be proficient in PowerPoint, Word, Excel and Photoshop
  • Exceptional communication skills
  • Creative and strategic thinker
  • Demonstrated leadership and internal negotiation skills
  • Extremely strong writing and deck creation skills
  • Proven ability to translate marketers’ needs into tangible business objectives and revenue producing solutions
  • Exceptional multi-tasker that thrives in deadline-driven environment
  • Ability to interact with and understand technical subjects/emerging technologies and their relevance to the marketplace
  • Familiarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/fulfillment

    NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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