Social and Digital Content Strategist

New York City, New York (US)
Commensurate with Experience
Dec 06, 2017
Social Media
Metro Area
New York
Full Time

Social and Digital Content Strategist

Working under the direction of the Managing Editor for Columbia News, the Social and Digital Content Strategist is responsible for ensuring that Columbia University’s main social media channels are updated regularly with fresh news, events, images, and other content.

The Social and Digital Content Strategist must have a strong understanding of social metrics/analytics, editing, brand management, and digital strategy to guide what content resonates on various platforms.

 Responsibilities Include

  • Developing, planning, and executing the University’s social media strategy
  • Writing, managing, and scheduling social media posts
  • Staying abreast of web and social media trends in order to optimize the office’s approach
  • Consultant on better practices for social media across the University
  • Reviewing and assessing content to ensure it adheres to University brand messages and goals
  • Absorbing and synthesizing new (and often technical) information that should then be presented in plain English
  • Creating web content, including writing, rewriting, editing, proofreading, and fact-checking
  • Collaborating with key contacts across the University to create content
  • Troubleshooting web and social media issues as needed

The Social and Digital Content Strategist must be able to meet deadlines and juggle responsibilities, working collaboratively across the Office of Communications team as well as with communications departments across Columbia.

Must be detail oriented, calm under pressure, and have the ability to think creatively while working both independently and as part of a team.

Must also be able to work some night and weekend hours when necessary.


  • Bachelor’s degree and/or equivalent experience
  • Minimum 3-5 years of related experience
  • Exceptional understanding of analytics and SEO
  • Exceptional interpersonal skills and political discernment
  • Exceptional communication skills, including excellent writing, editing, and proofreading
  • Ability to collaborate across a multifunctional team that includes writers, editors, graphic designers, and staff at all levels
  • Strong critical thinking and problem-solving skills
  • Highly organized with excellent attention to detail
  • Functional understanding of web design, video production and streaming, multimedia production, and photo editing
  • Experience with content management systems, especially Drupal

For more information and to apply for this position, please visit our online site at:

Columbia University is an equal opportunity/affirmative action employer.

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