Manager, Digital Marketing
Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Create best-in-class plans with multiple creative and media agencies
The Manager of Global Digital Marketing – Paid Media manages paid media campaigns that stimulate consumer awareness, increase purchase intent and, ultimately, deliver sales for Universal’s various movies released in the home entertainment window including Blu-ray, DVD, electronic sell through, and on-demand formats. The role will report into the Director of Global Digital Marketing – Paid Media.
The Manager will be responsible for 25+ annual campaigns that stretch across all aspects of digital media, including display, search, mobile, social, programmatic and more. In addition, this individual will help guide the associated ad creative and digital media research.
Media Plan Development & Execution:
Present recommendations to multiple clients, partners and customers
Establish, track and assure adherence to budgets, launch schedules, campaign and marketing objectives
Responsible for the strategy, execution, performance and reporting of the Display and Paid social campaigns (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP and AMS, and etc.)
Share domestic plans and best practices with international partners and peers
Develop strong working relationships with all agencies, internal departments, international counterparts, publishers, customers, external clients and third-party vendors
Provide analytics for regular performance reports based on KPIs and success metrics
Assist Director in setting goals and guidelines for media agencies, partners and publishers
Review reports and results. Incorporate learnings into future plan recommendations
Help identify the effectiveness of current and upcoming digital media opportunities
Global Best Practices & Digital Strategy Sharing:
Help develop forward-thinking digital media strategies and guidelines for all title campaigns in conjunction with UPHE Marketing, Publicity & other teams
Help evaluate paid media strategies and set best-in-class practices on key platforms like Facebook and YouTube
Continually research and share scalable technologies, platforms and media partners
Share digital best practices in territories to drive continual improvement
Assist Director and Vice President in setting global digital media learning agenda
Proactively support Marketing conferences, quarterly meetings and etc., providing strategies and other materials as required.
Digital Ad Creative Development:
Work closely with the Creative department to guide design of eye-catching digital ad creative that engages, excites and drives action.
Strengthen campaign’s overall creative vision and reinforce marketing objectives.
Integrate interactive and social elements to take full advantage of the digital medium.
Budgets and Billing:
Support Director with managing department budgets, purchase orders and handling vendor invoices
2+ years of digital media experience - client and/or agency side
Interested candidates must submit a resume/CV online to be considered
Must have unrestricted work authorization to work in the United States
Must be willing to work in Universal City, CA
Must be willing to take drug test and submit to a background investigation
Bachelor’s Degree in related field; Marketing, Mathematics or Economics a plus
Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
Ability to work individually and with cross functional teams to develop consensus within diverse groups and drive results
Solid understanding of, interest in and experience with digital media, movies, television and the convergence of entertainment and technology
Experience with Mobile and Video advertising in Paid Social and Display
Current knowledge of web/marketing tagging methodologies and tracking is useful
Understanding of Facebook and Google (YouTube, DBM, DCM) digital media platforms and reporting / analysis capabilities
Foundational experience in additional Paid Social platforms (Twitter, SnapChat) desirable
Understanding of Paid Search auction dynamics and optimization approaches
Understanding of DMPs and programmatic platforms
Experience designing and measuring media- and audience-based tests in a variety of channels
Daily optimization and management of campaigns within individual DSPs and Platforms
Strong interpersonal/communications (oral and written) and analytical skills
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.