Email Marketing Manager

Posted: 12/6/2017

Location: Hialeah, Florida
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

• Lead the end-to-end email program development and management, which includes strategy through scheduling and deployment
• Champion continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization, template development in collaboration with multiple stakeholders
• Own customer segmentation and contact strategies to drive increased traffic and engagement
• Analyze and report on specific campaigns, objectives, results and KPIs highlighting success, trends and opportunities
• Work to ensure dynamic and fresh content
• Evolve our channel strategies to meet the growing trends in consumer behaviors and technology advancements
• Analyze competitor email programs including the development of counter strategies and initiatives

• Bachelor’s degree required
• 4-5 years of email marketing experience
• Experience with robust email marketing software
• Excellent written communication and copywriting skills
• Fluent in Spanish & English
• Ability to monitor, analyze and report on campaign results and provide optimization recommendations to continually increase campaign effectiveness
• Highly analytical and able to derive meaning from data; experience with web analytics tools (Adobe Omniture preference)

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

We are growing and seek an Email Marketing Manager to join our winning team. The successful candidate will help define and implement email marketing automation, segmentation strategy and create new growth programs to drive revenue from existing customers. The candidate must also implement programs on website and social platforms to help build our database for marketing.

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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