Manager, Digital Analytics
Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
The Manager, Digital Analytics is responsible for gathering, structuring and analyzing data to derive insights that drive the optimization of web/mobile site content and other online marketing initiatives for Universal Studios Hollywood, CityWalk Hollywood, Halloween Horror Nights and related initiatives.
The Manager, Digital Analytics role will have primary ownership of the analytics program -- implementing and maintaining tracking systems, interpreting the resulting data, and making strategic and tactical recommendations to increase online sales, improve user experiences and achieve other key business objectives.
•Conduct and execute marketing campaign analyses and present conclusions to executive leadership and key stakeholders across organizational levels
•Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics, digital advertising and online sales metrics using reporting technologies including online analytic tools (e.g., Omniture) and traditional reporting/analysis platforms (e.g., Microstrategy, SQL, Excel)
•Analyze disparate data points – advertising, sales, web and mobile traffic – to develop holistic understanding of user trends
•Direct changes to web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. Document all data standards and processes as appropriate.
•Support the strategy, creation, execution, and analyses of A/B and multivariate tests to optimize for core business goals.
•Partner with the Marketing Analytics team to provide a holistic picture of our guest experience
•Own, create, manage, and distribute reports and KPI dashboards to effectively communicate insights and recommendations
•Interact with and support a variety of teams and individuals within the organization to make data-driven business decisions aimed at growth.
•Stay current on web and mobile site usability best practices
•Bachelor's Degree preferably in Business, Marketing, Mathematics, or other related field
•Minimum 5 years relevant digital analytics experience
•Expert knowledge of web and ecommerce analytics, including Adobe Analytics (Omniture) and other industry-standard web analytics platforms, such as Coremetrics, WebTrends, Google Analytics, etc.
•Knowledge of best practices for implementing/managing site tags, report generation, interpretation, and data visualization
•Ability to troubleshoot, identify patterns, and generate new approaches to reporting.
•Ability to understand and help gather business reporting requirements that meet business needs.
•Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, and interpersonal skills.
•Ability to work independently and collaboratively.
•Superior Excel and PowerPoint skills.
•Experience working with a range of website analytics reporting programs and tools
•Strong presence to present persuasive recommendations to senior leadership as well as key external stakeholders
•Ability to communicate complex ideas and recommendations, highlighting a clear decision framework based on analysis and experience.
•Passionate about the internet, mobile and emerging technologies, staying current as digital technology evolves
•Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect, Monetate or Maxymiser.
•Experience with business intelligence platforms such as MicroStrategy or Domo.
•Savvy in finding ways to apply technological solutions to accomplish various business needs
•Strong sense of project ownership and dedication to delivering outstanding results
•Ability to work with others and collaborate across the organization to achieve goals
Universal Studios Hollywood is the Entertainment Capital of L.A. featuring a movie-based theme park and Studio Tour, and bridged by Universal CityWalk, a dynamic entertainment, shopping and dining complex. Universal Studios Hollywood is an industry leader due to its impressive talent base of highly creative professionals who inspire and produce compelling entertainment and innovative attractions that immerse guests in an authentic Hollywood experience. Universal Studios Hollywood’s team of professionals enjoys a unique culture where fun, hard work and high-quality results are priority, resulting in an employee base that is proud to work here. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. The company offers equally unique opportunities for employees to expand their careers within Universal Studios Hollywood, Universal Parks & Resorts, and the broader NBCUniversal family. It’s a big universe, where do you fit in?