Brand Marketing Manager
Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
2+ years of experience in the entertainment industry, specifically in digital marketing, social media, production, and/or post-production
Focus Features digital marketing is responsible for the digital promotion of both specialty and wide release theatrical films in the United States. The group creates, manages and optimizes campaigns that utilize all methods of digital marketing and advertising, covering mobile and desktop websites, digital advertising creative, games, applications, custom video content, online publicity and social media programs. In addition to our film campaigns, the maintenance, optimization and operations of the FocusFeatures.com website is also under the umbrella of digital marketing.
As part of the Focus Features Digital Marketing team, this role will be responsible for developing and executing the Focus Features Brand strategy. The role will work with internal and external resources in creating and producing advertising and promotional assets for the digital marketing of Focus Features.
•Develop & oversee Focus Features digital brand strategy and social channels.
•Manage external creative agencies and creation of social content & short form video.
•Steer FocusFeatures.com editorial strategy and manage freelance writing staff.
•Oversee FocusFeatures.com operations and marketing activities such as e-mail, content management, & calendars.
•Work with Facebook, Google, and key publishers in?optimizing most effective methods of content distribution.
•Pitch and develop YouTube programming & content strategy
•Work alongside film marketing teams to ensure consistent brand voice.
Working knowledge of Photoshop, Illustrator, and a familiarity with InDesign
Experience with community management across social sites (Facebook, Twitter, Instagram, Vine, Tumblr etc)
Proven ability to conceptualize ideas and experience executing of online advertising
Strong time management, problem solving and prioritization skills
Strong creative thinking with interpersonal skills
Interested candidates must submit a resume/CV online to be considered
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.