Director, Content & Engagement Strategy
Location: Universal City, California
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
5-7 years experience at a social and digital company or agency
This role will work across all of NBC’s shows by tracking and managing the digital content campaigns. This job is mostly related to video content and working with Creative Directors, Editors, and Content Writers to ensure delivery and that the content is matching our engagement goals. The role will help ideate around content extensions and promotions and will work with the Social Media team to ensure proper publishing and activation across different websites and social media platforms. This role will report to the SVP Digital Content.
•Possess a solid understanding of data analytics and interpretation
•Deep knowledge and understanding of all social media platforms and their tools
•Experience producing digital campaigns for high profile brands and personalities
•Experience with different video formats and engagement strategies
•Understand our audience and tailor our content to what sparks engagement in the form of likes, shares, tags, comments, and UGC.
•Track all projects and be a source of information for the department
•Ensure that strategies and feedback are being communicated across the group
•Design and implement strategies to activate digital content across multiple platforms
•Work with data and analytics team to track performance and provide that performance insights information back to the creative group
•Work with 3rd party sites to publish our content
Understanding of digital platforms and Technologies such as Google Analytics, CRM software, and CMS software
Ability to influence and maintain effective working relationships with individuals and leadership within and outside the company
Understanding of all key performance indicators such as conversion, cost per engagement, and cost per acquisition.
Knowledge of Excel a must
A proven ability to work with data to drive creative strategy
Interested candidates must submit a resume/CV online to be considered
Must be willing to work in Universal City, CA
Must have work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
Passion for innovation and keeping up with the latest social and digital platforms
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.