Search Engine Marketing Associate

Location
New York City, New York
Salary
Based on experience
Posted
Dec 08, 2017
Ref
Search Engine Marketing Associate
Metro Area
New York
Duration
Full Time

Imagine your frustration when you created the most awesome website, but no one came to visit.  How do you get your fabulous site on the first page of search results?  If you like such a challenge, you’ve come to the right place.  Silverlight Digital is a boutique digital media agency located in the heart of NYC.  With a team of industry recognized experts in every area of digital media planning and analytics, Silverlight Digital has an extensive knowledge base of the digital landscape across a variety of verticals ranging from pharmaceutical, financial services, retail, travel and more. We help our clients find digital solutions to best fit their needs.

We are seeking a driven, entry level Search Engine Marketing (SEM) Associate to be an integral part of our rapidly growing team.

Responsibilities

  • Assist with search engine marketing campaigns on Google, Yahoo and Bing
  • SEM performance tracking, analysis and reporting
  • Create ad copy and perform keyword research, analysis and optimizations
  • Set up and analyze A/B testing, and share results accordingly
  • Manage and track spend across SEM campaigns
  • Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research

Desired Skills and Experience

  • Bachelor’s degree required
  • 0-4 year of SEM experience
  • Strong desire to build a career in digital media
  • Advanced proficiency in Excel
  • Google AdWords experience and Google Certified Professional a plus
  • Experience in SEM and web analytics technology a plus
  • Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting a plus
  • Excellent communication skills, both written and verbal
  • Able to handle multiple, competing priorities in a fast-paced environment
  • Works well in a team environment and entrepreneurial culture