Search Manager

Location
New York City, New York
Salary
Search Manager
Posted
Dec 08, 2017
Ref
Search Manager
Metro Area
New York
Duration
Full Time

Search Manager

Imagine your frustration when you created the most awesome website, but no one came to visit.  How do you get your fabulous site on the first page of search results?  If you like such a challenge, you’ve come to the right place.  Silverlight Digital is a boutique digital media agency located in the heart of NYC.  With a team of industry recognized experts in every area of digital media planning and analytics, Silverlight Digital has an extensive knowledge base of the digital landscape across a variety of verticals ranging from pharmaceutical, financial services, retail, travel and more. We help our clients find digital solutions to best fit their needs. Silverlight is proud to be a Google VIP Partner and enjoy the rewards that comes along with that relationship (dedicated sales reps, access to beta test programs, unique learning opportunities, advance training)

We are seeking a driven Search Manager to be an integral part of our rapidly growing team. This Rockstar will own client relationships but also be involved in the day-to-day strategy and implementation.

Responsibilities

  • Manage search engine marketing campaigns on Google, Yahoo and Bing
  • SEM performance tracking, analysis, and reporting
  • Create ad copy and perform keyword research, analysis, and optimizations
  • Set up and analyze A/B testing, and share results accordingly
  • Manage and track spend across SEM campaigns
  • Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
  • Manage SEO team

Desired Skills and Experience

  • 5-7 years of SEM experience
  • Advanced proficiency in Excel
  • Google AdWords experience and Google Certified Professional
  • Experience in web analytics technology
  • Pharma and LMR experience a plus
  • Excellent communication skills, both written and verbal
  • Able to handle multiple, competing priorities in a fast-paced environment
  • Works well in a team environment and entrepreneurial culture

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