B2C Marketing Intern GolfNow

Posted: 12/10/2017

Location: Orlando, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive

Assist B2C marketing team achieve 2017 goals to drive new, returning and reactivated bookers by 12% in 2017 by assisting with all national promotions (sweepstakes) and initiatives (gift cards, Go. Play. Programs, etc.) as well as local and national marketing efforts.

We seek a highly-motivated and driven individual to be responsible for assisting the marketing team with all national sweepstakes and promotions efforts aimed at attracting first-time bookers, reactivating lapsed bookers and engaging current bookers. This person will also be responsible for weekly data collection and tracking of current marketing efforts.

  • Assist the Brand Manager’s data collection and tracking of current marketing efforts, working with multiple internal teams
  • Closely measure and report on national and local promotional efforts paying close attention to KPIs
  • Support the analytical needs of marketing through data mining, analysis and presentation of results / insights
  • Assist the marketing team in the development and execution of any and all sweepstakes and promotions, both national and localized
  • Assist the marketing team in the development and execution of local marketing heavy up and develop weekly tracking reporting
  • Manage the logistics of the monthly S&D campaigns
  • Assist in Retention and SOW campaigns launch and reporting
  • Work with Golfer Care team on an outbound retention campaigns & Feedback collection through Golfer Care
  • Assist the Marketing Creative team with various projects, including photography library development
  • Assist in marketing efforts to support GolfNow’s internal online retail store, Go Shop
  • Spearhead and plan internal events for GolfNow’s employee-led Culture Club
  • Responsible for working with the appropriate parties to brief, develop and deliver all necessary creative assets for programs, ensuring appropriate brand integration
  • Continually gather data about consumers, competitors, and market conditions
  • Support marketing team with ad-hoc business analysis

  • Demonstrate passion and strong knowledge of the golf and/or travel industry
    Intermediate skills in analytics platforms (Google
  • Analytics, Omniture, Salesforce.com, Microstrategy, etc.)
  • Currently working toward a degree in marketing/advertising or similar field
  • Dependable organizational and project management skills
  • Strong analytical mind, able to draw connections and make hypotheses based on available data
  • Strong written and verbal communication skills
  • Results oriented, paying close attention to detail
  • Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
  • Strong Microsoft Office skills in PowerPoint and/or
  • Keynote and Word with ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
  • Work well in fast paced, team oriented environment
  • Punctual, regular and consistent attendance
    Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must be willing to work in Orlando, FL
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older

    It is the policy of NBCUniversal and NBCUniversal’s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics.

    NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    GolfNow, a division of Golf Channel is the internet’s largest online tee time reservation service, trusted by more than 1.5 million golfers. Using leading-edge technology, GolfNow provides more ways for golfers to stay connected to their favorite golf courses and tee times through the web, e-mail and mobile applications. As a partner to golf courses, GolfNow provides turnkey solutions to their operations (www.golfnowsolutions.com) with the main areas of focus on:
    • Online marketing and distribution of tee times
    • Web hosting, development and customer management solutions
    • Revenue optimization, database expansion and other course products

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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