Director, Paid Social Media

Location
10017, New York City
Salary
Base + Bonus, benefits, 401(k)
Posted
Dec 11, 2017
Closes
Jan 10, 2018
Metro Area
New York
Duration
Full Time

A+E Networks has an exciting opportunity at its NY headquarters for a Director, Paid Social Media. The position is responsible for developing and managing all paid social media campaigns in an effort to drive engagement and increase visibility of our series across the company portfolio. The individual will provide strategic direction and leadership within the Performance Marketing Group to deliver the most effective and innovative marketing plans as well as manage the career paths of supporting social staff.

POSITION RESPONSIBILITIES
Responsible for translating overall marketing strategy to actionable social strategy Identify opportunities to drive campaign performance through paid social media support

 

Lead RFP and facilitate high value social campaigns for all paid social media initiatives across Facebook, Instagram, Snapchat, Twitter, YouTube, Reddit, and emerging platforms with an emphasis on innovation and ROI

 

Deep understanding of social media analytics and the ability to pivot strategically based on performance

 

Act as a liaison between Marketing, Ad Sales, Social, Brand Creative, and social agencies for asset gathering and strategizing

 

Track performance and benchmarks of activations, sharing relevant information with internal teams as requested

 

Continually seek innovative and breakthrough ideas, approaches and solutions

 

Drive forward campaign strategies and research potential marketing channels, analyze competitors, and adopt a robust test & learn approach

 

Provide direction for the paid social department and lead the associated direct reports in their work duties

 


 

Qualification Requirements

5 – 8 years of digital media planning experience, with strong preference for specialization in entertainment marketing or social

  • Demonstrate sharp, critical thinking and effective problem solving skills Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports Extremely detail-oriented, with clear and proven track record of cross functional collaboration Pervasive positive attitude despite the challenges of juggling multiple projects and personalities

 

 

Educational Requirements

Bachelor' Degree, concentration in advertising, marketing, business administration, and/or communications preferred

 

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