Manager, Social Media Content Creation

Posted: 12/16/2017

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Social Media Content Manager (Video Producer/Content Creator) is responsible for managing the strategy and creation of content that builds our social media communities as well as drives conversion. The Manager must demonstrate a deep understanding of content strategy and social media management. Partnering with the Social Media Community Management team, the role will apply content marketing strategy to develop and distribute content through social channels including Facebook, Twitter, Instagram, Snapchat, Youtube and Pinterest. The role will also partner with Brand Marketing Team to ensure aligned goals and vision for the Universal Studios Hollywood brand.

•Working with the Director of Social Media, develop the content strategy for our social channels that drives ticket sales.
•Create, shoot, edit, and produce videos for any one of Universal Studios Hollywood’s social pages
•Excellent sense of pace and timing, a knowledge for the best ways to grab viewers, and a sense for how to tell a powerful story in as little time as possible.
•Make creative, fun, and social-driven videos that people will like and share across any of our platforms
•Keep track of viral trends across all verticals, create content around them, and analyze the results of your work
•Manage social media content team, including contractors and agencies, to ensure content aligns with Universal Studios Hollywood brand, yet engages audiences in new and unique ways.
•Analyze performance and quantify value of social content, demonstrating each pieces role in driving awareness, intent to purchase, and conversion.
•Liaison with Marketing Communications, Integrated Marketing, Public Relations and other special teams to ensure consistency and synergy in the content development process.
•Lead creative brainstorm meetings with 360 teams.
•Concept original social media campaigns that drive sales.
•Test, evaluate, and provide recommendations/strategy on the Universal Studios Hollywood presence on emerging social platforms.

•3-5 years of experience with all forms of video production and equally proficient with a DSLR as a mobile phone
•Strong passion for social media and all things digital(writing skills a plus)
3-5 years of design experience (in-house or agency)
•Bachelors Degree Required (Graphic Design, Communication, Marketing or related field).
•Proven work experience as a social media strategist or social media manager
•Excellent knowledge and proficiency in Mac OSX, Adobe Design Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere, etc.), Microsoft Office and Acrobat.
•Must be able to interact and work well with all levels of staff.
•Online portfolio required with job application, including GIFs, infographics, social media campaign work and/or photography.
•Interested candidates must submit a resume/CV through to be considered
•Willingness to work evenings and weekends with short notice (if applicable)
•Must be willing to work in Universal City, CA
•Must be willing to submit to a background investigation
•Must have unrestricted work authorization to work in the United States
•Must be 18 years or older

•A scrappy competitive drive -- you enjoy winning and really going for it no matter what tools you are provided with
•Organized with your time and a solid understanding of how long your projects will take
•A team-oriented leader who also works well independently
•Excellent communication and interpersonal skills with all levels of executives and management
•Vision and ability to translate messaging to multiple media (e.g. video, GIFs, cinemagraphs, infographics, photo)
•Have a deep understanding of both the experiential and analytical interpretation of the customer journey.
•Must be able to create fresh on-brand creative working within existing brand guidelines.
•Tech-savvy with a strong command of digital (interactive, multi-media) as well as traditional graphic design
•Strong attention-to-detail and project management skills, including production schedule management.
•Friendly and positive demeanor; team player who enjoys interacting with people and has a demonstrated ability to work with internal and external clients building strong relationships.
•Proven ability to drive and successfully execute on strategic content objectives.

Universal Studios Hollywood is the Entertainment Capital of L.A. featuring a movie-based theme park and Studio Tour, and bridged by Universal CityWalk, a dynamic entertainment, shopping and dining complex. Universal Studios Hollywood is an industry leader due to its impressive talent base of highly creative professionals who inspire and produce compelling entertainment and innovative attractions that immerse guests in an authentic Hollywood experience. Universal Studios Hollywood’s team of professionals enjoys a unique culture where fun, hard work and high-quality results are priority, resulting in an employee base that is proud to work here. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. The company offers equally unique opportunities for employees to expand their careers within Universal Studios Hollywood, Universal Parks & Resorts, and the broader NBCUniversal family. It’s a big universe, where do you fit in?

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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