Associate Promotions & Partnerships
Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Responsible for assisting in the development and execution of the Promotions and Partnership strategy and plan year-round for shows and the network operating within the annual department budgetPromotions are not limited to but include managing annual network presence at tent-pole conventions/events (ex: Comic-Con, VidCon, Pride parades), custom show Promotions outside of conventions (ex: multi-market screenings, stunts), and grassroots/regional promotions for targeted audiences (LGBTQ, college/university, etc.)Support in developing and managing Partnerships with relevant brands and sales partners, in-show partners, non-profits, complementary entertainment and digital properties, other NBC Universal Comcast brands, etc.Responsible for internal promotions-related special projects (ex: NBC’s photo booth in Universal Theme Parks, branded merchandise/premiums, internal company events and premiums)Draft and manage Promotions-driven RFP process among external agencies, brands and vendors in support of Promotions’ portfolio of eventsCollaborate with internal marketing and publicity teams to ensure Promotions are multi-platform and/or include amplification layers (Brand Marketing, Media, Digital, Social, Affiliate, Publicity, Sales, Custom Content, On Air, Product Marketing, Symphony, etc.) Collaborate with NBC Brand Marketing team to understand individual show positioning, marketing strategies, target audiences and goals to ensure Promotions ideas are on-brand and goal-orientedDevelop presentations for senior management that represent all stages of Promotions programs (current ideation, strategy and anticipated reach/impact; post-event recap, metrics and ROI) Assisting in the oversight of hired experiential/production/promotional agencies, project freelancers and related vendors on various projectsManage operational and logistical portions of all Promotions programs (staffing, budgets, contracts, legal, insurance, invoices, travel and other production-related elements)Help traffic all creative and production-related materials as relevant to Promotions programs within NBC Creative (Print & Digital), Photo, and Production teamsSource, route, and distribute branded collateral, premiums and creative assetsClose collaboration with Publicity and Talent Relations on talent participation as it relates to promoting NBC series Extensive internal collaboration with various departments to ensure Promotions and Partnerships concepts are successful and properly amplified/supportedDeliver communication to key internal and external stakeholders and peers on status of Promotions & Partnership plans
Reporting to the Director, Promotions & Partnerships, the Associate is responsible for assisting in the development and execution of multi-platform, consumer-and/or-industry-facing Promotions and Partnerships for various NBC shows and special programs.
On-Going: Participate in brainstorming sessions and meetings around shows, campaigns and contribute relevant promotional concepts & partner suggestions Route contracts/agreements, legal documents and invoices in a timely and organized matter Organize and maintain Promotions & Partnerships data, documents and any/all associated files on internal servers Monitor competitive landscape marketing, promotional trends and consumer behaviors, and apply insight toward ideation. Seek cutting-edge promotional practices, new technologies and innovative brands and strategies to ensure Promotions remain competitive and impactful.Vet external agencies thoroughly for RFPs, ideation, Promotions support and execution, etc.
Minimum 1-2 years Promotions experience, preferably at a broadcast and/or cable brand, other entertainment company and/or agency
Knowledge of Promotions and entertainment marketing, including: experiential, marketing strategy, digital, social, publicity, etc.
Proven record of assisting in the development and execution of successful, fully-integrated Promotions with significant market and consumer impact
Experience and exposure compiling project budgets, tracking costs and invoices, vendor communication regarding financial and legal elements, etc.
Creative instinct and ability to manage various creative elements associated with fully-integrated Promotions and Partnerships; ability to bridge ideation and design concepts to actual production and execution tactics
Awareness and/or contacts with a range of partners including: entertainment brands, non-profits, tradeshow event/convention partners, promotional and media agencies, production companies, premiums/merch companies
Interested candidates must submit a resume/CV online to be considered
Willingness to work long hours and on weekends with short notice
Willingness to travel
Must be willing to work in Universal City, CA
Must have work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
Experience in ideating/developing Promotional events and programs for target audiences (e.g. multi-cultural, LGBTQ, college/universities, etc.)
Experience & exposure to event management and production for consumer and industry-facing programs
Experience in deck compilation (Keynote, PPT) for internal and external Promotional program reports both in development, in progress and in post-event recap phase
Ability to multi-task and manage multiple projects simultaneously
Acute attention to detail and well-organized
Clear, concise, objective and professional written and verbal communicator
Working knowledge of marketing and creative assets, terminology and standard practices
Creative and strategic planner with clear ideation and execution abilities
Resourceful, focused on project objectives/goals and can prioritize when managing multiple tasks/projects
Collaborative, team-player who exhibits strong communication and problem-solving skills when working with several internal departments and external partners/vendors
Motivated to launch unique, impactful and results-driven Promotions and Partnerships that meet/exceed network goals
Familiarity with consumer research and behaviors, ratings and other forms of relevant entertainment evaluations
High degree of computer proficiency on MAC and PC and with creative, presentation and project management programs; Microsoft Office and Keynote proficient
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.