SVP, Sales, NBCU Content Studio

Posted: 12/30/2017

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The NBCU Content Studio
With access to NBCUniversal’s expansive community of storytellers in front of and behind the camera, from producers, writers, and directors, to showrunners and on-screen talent, with expertise in all content genres across Comedy, Documentary, Style, Food, Travel, News, Finance, Tech and Sports, The NBCU Content Studio brings together unparalleled content creation capabilities with distribution both on and off the NBCU portfolio across every platform.

The Position
The Senior Vice President, Sales, NBCU Content Studio will oversee the sales team responsible for selling original/custom branded content programs with distribution across all NBCU media assets with a keen focus on digital distribution of video content. As a sales pioneer with a creative mindset, the SVP will articulate and implement both a long-term vision and short-­term execution strategies for the team as they work with advertising agencies and clients to create unique and relevant custom content solutions that monetize our unique properties and premium audience.

The SVP will partner with The NBCU Content Studio team to drive NBCU’s original branded content business forward, including identifying growth initiatives, creating new original content revenue products for specific clients and key categories, and deepening NBCU’s value proposition to all potential clients. He/she will collaborate with the content development, distribution/audience development, and integrated marketing teams to execute on this vision.

The SVP and his/her team will focus on attracting new clients and client categories to NBCU; he/she will also work closely with NBCU’s existing linear and digital teams to showcase our capabilities to our existing client base. In addition to his/her monetization responsibilities, the SVP will be a brand ambassador and must be passionate about creating unique solutions that enhance NBCU’s reputation in the marketplace.

Responsibilities include, but are not limited to:
  • Overseeing the Custom Content Sales team – setting an effective strategy to reach our short and long-term business objectives by hiring, training, and coaching the sales team and overseeing all aspects of the custom content sales process
  • Monitoring the performance of the team and ensuring that it performs to its potential by providing team members with the feedback and help they need to identify potential clients and categories and devise effective sales tactics to convert them into regular and consistent clients
  • Building robust and scalable SOP’s for all aspects of the sales process
  • Participating in client meetings and taking direct responsibility for key clients
  • Fostering collaborative relationships with peer set across all NBCU Sales verticals in order to drive revenue growth and connectivity
  • Partnering with The Content Studio business leaders to shape revenue-generating custom ideas and hone operational best practices
  • Developing and delivering compelling sales narratives across multiple channels
  • Determining sales and client needs and providing real-time marketplace intelligence to ensure the NBCU business leads the market through innovative products/offerings
  • Driving new packaging models to ignite new revenue streams, and launching key category ideas
  • Partnering with The NBCU Content Studio integrated marketing team on the key tenants of messaging, pitching, marketing materials, and presentations
  • Working with senior management on next-level growth strategies, forecasting and goal-setting, and high-level agency relations
  • Being the face of NBCU custom content offering at industry events

  • Required Qualifications
  • At least 3 years’ experience managing a content-driven sales team that has enjoyed strong monetization growth, and 5+ years of solution-oriented sales experience
  • Proven track record of developing creative advertising and native/branded content solutions for major brands across a variety of consumer categories
  • Experience selling new digital platforms or products to clients
  • Strong CMO-level client direct and senior-level agency relationships

    Desired Qualifications
  • Experience working in a large, matrixed organization
  • Experience managing budgets
  • Experience working with editorial, custom content, technology, and project management teams
  • Deep understanding of audience acquisition channels (social, email, etc.)
  • Deep understanding of video, both in a strategic and production sense
  • Passion for creating award-winning creative advertising products
  • Natural-born storyteller
  • Ability to be build strong connections across multiple teams
  • Strong organizational skills
  • Compelling communicator with proven ability to work across departments to get things done

    NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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