Digital Marketing Manager

Employer
Guideposts
Location
Danbury, Connecticut (US)
Salary
Competitive with full benefits and paid time off
Posted
Jan 02, 2018
Closes
Feb 01, 2018
Metro Area
New York
Duration
Full Time

This position is responsible for managing the digital marketing efforts for Guideposts Books working closely with the product managers and digital team.  Responsibilities include:

  • Develop and manage digital marketing campaigns in all digital channels (SEM, Social Media, email, other) to drive e-commerce sales. 
  • Analyze and evaluate effectiveness of strategies to increase product sales.
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to ensure that shop, landing pages, e-mail promotions; banner ads, etc. yield an increase in sales.
  • Ensure utilization of available promotable e-mail universe to garner the maximum ROI per contact. 
  • Ensure e-commerce site (shopguideposts.org) is SEO maximized and work closely with the digital team for any necessary improvement to gain more sales where possible.
  • Work with digital content/video team to develop and execute content marketing campaigns. 
  • Work closely with the digital marketing team to maximize sales when determining promotions in the e-mail marketing schedule.
  • Manage e-mail creative marketing strategy (subject lines, headings, creative) and offers (sale promotions/ coupons, list segmentation) and reporting to management on effectiveness of these efforts.
  • Understand user behavior to determine optimal promotion opportunities for our products and services.
  • Analyze daily/weekly/monthly e-commerce reporting and provide on a regular basis recaps/summary of analysis and performance with actionable recommendations/observations. 
  • Continually educate the book marketing team on best practices, new opportunities and improvements on successfully increasing digital sales. 

Job Qualifications/Experience:

  • Minimum 5+ years of hands on knowledge leading and managing SEO/SEM, marketing database, and email acquisition campaigns including creative and list segmentation
  • Experience in direct marketing.  Publishing marketing experience a plus. 
  • Solid knowledge of website analytics tools (e.g., Google Analytics, )
  • Knowledge in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Experience working with technical teams and proficiency in communicating with them
  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences.
  • Team player that can partner with various groups across the organization.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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