Marketing Manager, Nature Conferences

Posted: 1/3/2018 | Expires: 2/2/2018

Location: New York, New York
Function: Writing & Editing
Specialty: Operations
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive

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Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.


The Nature Conferences team seeks a Marketing Manager for a dynamic position supporting the Nature Research Group.



 



Responsibilities include:



  • Lead the marketing for a growing and commercially successful program of new and multi-year events

  • Develop an overall conferences marketing strategy; produce and execute individual marketing plans for each conference to ensure that delegate target numbers for each event are met

  • Develop and test a range of marketing communications tools to maximize the reach, effectiveness and relevance of Nature Conferences promotion

  • Work with Head of Conferences and marketing colleagues to develop effective messaging that builds on brand values and event propositions

  • Develop and implement the marketing strategy to deliver registration and attendee numbers for the Naturejobs Career Expo series of events.

  • Analyze the effectiveness of campaigns and report against agreed KPIs on campaign performance

  • Provide regular reporting (including recommendations for future campaign adaptation) on marketing results and provide data-driven market intelligence into sales and product teams

  • Be an internal expert on event marketing and the platforms/tools used to optimize response rates

  • Liaise with external partners where required and build strong customer relationships

  • Proactively develop knowledge of existing and emerging competitors, their services and audience engagement strategies

 



Required Skills and Experience



  • Experience of B2B conference marketing including the ownership, planning and execution of campaigns targeting delegate recruitment.

  • Results-driven - drive to make ambitious plans a reality and to maximize results

  • Sophisticated understanding of integrated digital marketing campaigns techniques including email marketing, web user journeys, social media, pay per click campaigns, programmatic advertising and the interlinking of these channels

  • Excellent written communication skills, including experience of producing accurate and effective copy, proof-reading and producing creative campaigns in a digital context

  • Organized; self-motivated; able to balance priorities; able to demonstrate a calm and professional approach when working to deadlines; pro-active

  • A commitment to developing marketing best practice; analytical mind-set enabling the testing and measuring of different marketing tools

  • Strong inter-personal skills – committed to building collaborative and effective working relationships both internally and externally; open communication style and a commitment to teamwork

  • Willingness to learn, understand and apply new processes and technologies. Innovative and creative in approach.

  • Broad understanding of commercial client expectations, budget cycles and spend.

 



Qualifications:



  • Undergraduate degree (ideally in publishing, business or communication/marketing) or equivalent industry experience

  • Professional marketing experience preferred

  • 3+ years conference marketing, preferably in the publishing or life sciences sector

  • Proven track record of contributing to successful marketing and social media campaigns, working within budget and focusing on proven analytics and reporting

  • Ability to travel internationally as required.

               


 



We offer a comprehensive benefits package that includes:



 



- Medical, Dental and Vision
- Life and AD&D
- 401(k)
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours



 



Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.



Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.



Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services.



 



Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.



 



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Springer Nature is an ambitious and dynamic organisation that is home to some of the best known names in research, educational and professional publishing. We are always looking for great people who care about delivering quality to our customers.

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