Director of Media

New York City, New York (US)
Based on Experience
Jan 10, 2018
Director of Media
Metro Area
New York
Full Time

Are you done with working for large agency holding companies? Do you want to join a growing boutique digital agency where your voice maters? We are hiring a rock star Digital Media Director who will be an integral part of the Silverlight Digital team. We are an independent, well-rounded, energetic group that works at agile speed by avoiding large agency layers. We work in a team environment and put our clients’ needs first. All of the team members share a common desire to learn and grow and are seeking that same type of entrepreneurial spirit. This Media Director will be passionately proactive guiding a team and overseeing the department while managing their own book of business.

Responsibilities include:

Help shape our clients’ digital media landscape by leading their strategy development and media objectives. Create and present innovative, business media recommendations collaboratively Bring together creativity and integration across the digital channel-including, but not limited to, social, mobile, video, local, programmatic. Provide solutions to clients by utilizing Silverlight Digital’s resources and understanding the interplay with traditional media and creative. Contribute to agency revenue growth through existing account opportunities, as well as new business Maintain and strengthen relationships/ partnerships with ad tech companies. Act as intermediary for operations, account management and tech resources and recommend the best solutions for our clients. Negotiate best prices for media space and data targeting to optimize budget and return on investment. Understand how digital fits into the overall marketing mix including Search Engine Marketing and able to oversee both digital and traditional buys. Upsell and cross-sell Silverlight Digital’s wide array of services and offerings. Oversight of planning activities including evaluation of 3rd party research, data providers, ad serving and analytics. Evangelize the agency through speaking engagements, creation of case studies and thought leadership. 



8-10 years of digital media planning within an agency or client environment. Keen understanding of the evolving digital landscape. Strong analytical mindset Supervisory experience, training and working with junior team members. Understand how digital fits into the overall marketing mix. Excellent written and verbal communications skills as well as presentation skills. MS Office proficiency, particularly excel and power point Works well in a team environment and must be comfortable in a client-facing role. Pharmaceutical experience is a bonus (not mandatory). Experience with Ad Serving and Bid Management technology Ability to use syndicated research to guide strategic thinking.  Exceptional strategic leadership abilities and analytical skills.  Ability to form and build C-Level relationships.


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