Manager Digital Marketing Analytics

Posted: 1/20/2018

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Role Summary:
The Digital Marketing group is under the umbrella of Universal Pictures mktg. The department is responsible for creating and maintaining an online presence for all theatrical releases across the internet and mobile devices, and is often the arena in which movies are initially introduced to the marketplace. This includes the official websites, online banners and rich media, co-branded websites, social media and on-line publicity and promotions.

The Digital Marketing Manager will oversee the reporting of information gleaned about Universal’s releases from online buzz monitoring and research services. The manager will be responsible for tracking key social media and online metrics from Facebook, Snapchat,Twitter, Google, YouTube and other sources. The manager will also be responsible for segmentation, SEO, remarketing and targeting strategies utilizing primary and secondary data sources with our agency. This person will also liaise with internal development teams to create reporting and systems to provide insights into the health and management of marketing campaigns. Experience in research, data management, statistics and data analytics is critical. Exceptional communication skills both one-on-one and across all levels of management are crucial. Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines. On a daily basis, the position requires someone that can take initiative with minimal direction, has the ability to seek out information from appropriate sources and has exceptional follow-through. Attention to detail is extremely important.

Individuals in this job must possess solid computer, writing, and creative skills. Online research experience is critical for this position. Familiarity with tools to monitor social buzz (Crimson Hexagon, Fizziology, Radian 6, etc.), sources for online data intelligence, digital creative testing methodologies and competitive analysis are essential for the role.

The position reports to the Executive Vice President, Digital Marketing.

Essential Responsibilities:
  • Active listening, monitoring and reporting of key media forums to understand conversations around theatrical releases
  • Quantifying tone and qualifying online conversation using social media tracking and reporting tools and providing analysis of social media landscape and buzz volumes
  • Testing and analysis of online creative options for display and social media placements
  • Segmenting of target audiences based on analysis of intenders
  • Oversight of cookie pools for remarketing
  • Profiling of audience for remarketing efforts through leveraging of social media communities (Facebook, Twitter, YouTube, Pinterest)
  • Reporting of online reactions to key theatrical events – trailer debuts, image and one sheet debuts, competitive releases and other beats in the marketing campaign
  • Weekly summary of online volume, sentiment and dispersion of buzz for Universal’s theatrical releases
  • Working with Universal’s media agencies to assess efficacy of various media placements
  • Monitoring impact of online activity in offline tracking services (NRG, MarketCast, OTX) and exit polls
    Modeling of data to provide forecasts and projections based on social and digital indicators
  • Developing methodology to measure online media (and video elements) to equate to offline standards (TRPs, GRPs, etc.)
    Obtaining general market insights and intelligence to share with the broader digital and marketing departments



  • Basic Qualifications
  • Previous experience with interpreting and monitoring online buzz
  • Research background in a brand advertising setting
  • Understanding of media analytics
  • Data analytics and customer profiling for remarketing efforts
  • Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint
  • Working knowledge of PhotoShop
  • At least 3 years of experience in research and analytics

    Eligibility Requirements:
  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

  • 4 year college degree in marketing or related field is preferred but not required
  • Strong written and communication skills at all levels
  • Entertainment industry experience preferred but not required

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

    Work With Us