Manager Digital Marketing Analytics
Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Active listening, monitoring and reporting of key media forums to understand conversations around theatrical releases
The Digital Marketing group is under the umbrella of Universal Pictures mktg. The department is responsible for creating and maintaining an online presence for all theatrical releases across the internet and mobile devices, and is often the arena in which movies are initially introduced to the marketplace. This includes the official websites, online banners and rich media, co-branded websites, social media and on-line publicity and promotions.
The Digital Marketing Manager will oversee the reporting of information gleaned about Universal’s releases from online buzz monitoring and research services. The manager will be responsible for tracking key social media and online metrics from Facebook, Snapchat,Twitter, Google, YouTube and other sources. The manager will also be responsible for segmentation, SEO, remarketing and targeting strategies utilizing primary and secondary data sources with our agency. This person will also liaise with internal development teams to create reporting and systems to provide insights into the health and management of marketing campaigns. Experience in research, data management, statistics and data analytics is critical. Exceptional communication skills both one-on-one and across all levels of management are crucial. Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines. On a daily basis, the position requires someone that can take initiative with minimal direction, has the ability to seek out information from appropriate sources and has exceptional follow-through. Attention to detail is extremely important.
Individuals in this job must possess solid computer, writing, and creative skills. Online research experience is critical for this position. Familiarity with tools to monitor social buzz (Crimson Hexagon, Fizziology, Radian 6, etc.), sources for online data intelligence, digital creative testing methodologies and competitive analysis are essential for the role.
The position reports to the Executive Vice President, Digital Marketing.
Quantifying tone and qualifying online conversation using social media tracking and reporting tools and providing analysis of social media landscape and buzz volumes
Testing and analysis of online creative options for display and social media placements
Segmenting of target audiences based on analysis of intenders
Oversight of cookie pools for remarketing
Profiling of audience for remarketing efforts through leveraging of social media communities (Facebook, Twitter, YouTube, Pinterest)
Reporting of online reactions to key theatrical events – trailer debuts, image and one sheet debuts, competitive releases and other beats in the marketing campaign
Weekly summary of online volume, sentiment and dispersion of buzz for Universal’s theatrical releases
Working with Universal’s media agencies to assess efficacy of various media placements
Monitoring impact of online activity in offline tracking services (NRG, MarketCast, OTX) and exit polls
Modeling of data to provide forecasts and projections based on social and digital indicators
Developing methodology to measure online media (and video elements) to equate to offline standards (TRPs, GRPs, etc.)
Obtaining general market insights and intelligence to share with the broader digital and marketing departments
Previous experience with interpreting and monitoring online buzz
Research background in a brand advertising setting
Understanding of media analytics
Data analytics and customer profiling for remarketing efforts
Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint
Working knowledge of PhotoShop
At least 3 years of experience in research and analytics
Interested candidates must submit a resume/CV online to be considered
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
4 year college degree in marketing or related field is preferred but not required
Strong written and communication skills at all levels
Entertainment industry experience preferred but not required
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.