UFO Marketing Director

Employer
SHOP.COM
Location
Greensboro, North Carolina
Salary
Competitive
Posted
Feb 06, 2018
Metro Area
New York
Duration
Full Time

Market America, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Marketing Director for our Unfranchised Marketing Department.

Position Summary 

Manages corporate strategy for the UFO Marketing Team. To include but not limited to Initiating, driving, and managing the company's UFO strategic branding, corporate UnFranchise services, UFO marketing programs on new and existing initiatives related marketing, branding, communications, internet marketing, & social media for UFO facing accounts and for Market America CEO. Works directly with the CEO, Executive Sales Team, and UnFranchise Marketing Division. 

Please submit a cover letter with your resume identifying three successful marketing campaigns that you led and managed (can be provided in links to additional information).

 EssentiaDuties and Responsibilities 

 Identify the resources on the marketing wheel needed on every project or system to be implemented and promoted, contact the marketing stake holders and schedule 

Meet with Field Ambassador and Sales team weekly 

Meet with owners and providers on Marketing Wheel as customer 

Work with sales team and decide on content to develop for Projects, Programs, New Launches Promotional and Campaigns per ambassador 

Determine what Topics for Creative to prepare Digital Assets on: Video, HTML graphics, Images, or Info grams for Field Ambassador 

Assist in the creation of tools for duplication of initiatives of Field Ambassadors for future UFO use after success of Field Ambassadors UFO Marketing duplication 

Monitor Field Ambassadors UFO Marketing initiatives/campaigns 

Determine what projects need to be pushed out and promoted for the Field Ambassador based on all channels of 360 Master Marketing wheel 

Engage UFO teams to post content for campaigns, company wide 

Creates social media strategy for UFO Marketing Team 

Oversee team of social media members who cover and manage the Market America and Shopping Annuity pages: Facebook, Instagram, Twitter, SnapChat, LinkedIn, Pinterest and others. Also oversees celebrity social media manager to Market America CEO and all of the respective channels 

Creates and manages a social and blogging calendar for the UFO Social Marketing Team 

Creates and edits online content on social media channels to meet departmental objectives. 

Identifies social media trends to proactively target proper audiences, technologies, and products. 

Identifies new opportunities for social media activities to maintain competitive edge. 

Collaborates with the Director of Consumer Marketing to ensure consumer communication on all channels.  

Experienced in setting up and managing effective social media adverts with a proven track record of results via Facebook, Instagram and LinkedIn.  

Partner with Digital Marketing in Campaigns 

Oversee UFO Marketing Field Adoption & Duplication Program through ABC Pattern with Sales Execs+ Field Ambassador UFO' s 

Assist in identifying branding and creative, messaging, promotional campaigns to be promoted per UFO Ambassador 

Work with Executives to identify which promotions, events, media, publicity Meeton.com/UnFranchise.com, 360 Campaign, should be used per UFO Ambassador 

Meet weekly with the Executive Sales teams to review social media content 

When campaign, promotions and concepts are approved per Field Ambassador as defined in the marketing wheel, work with the necessary marketing stakeholders to fully construct the campaign, engage resources and execute 

Collateral pieces for all marketing campaigns are to be given, in usable form, to Management Team so they can use on their own 

Supervisory Responsibilities 

Manages staff  

Manages booth & booth staff at 2 annual company events 

Oversees UFO Social Media Team 

Position Location

NYC Office or Greensboro, NC office 

 Education and Experience 

Bachelor ' s degree in Marketing or related field 

5 years of experience in Marketing 

Or combination of equivalent experience, education, and training 

 Skills 

Proficient use of MS Office Products. 

Above moderate to high levels of Social Media, Social Advertising, English reading, writing, and speaking; active listening, critical thinking; monitoring; coordination; persuasion; instructing; problem solving; analysis; troubleshooting; judgment; originality; and leadership 

Working Conditions and Environment 

Intermittently lift, carry, pull, and push up to 20 pounds 

Continuously see with visual acuity, sit, balance, grasp, and have repetitive use of arms, wrists, hands, and fingers 

Frequently hear and talk 

Intermittently stand, stoop, bend, twist, crouch, kneel, crawl, walk, operate foot and hand controls, squeeze, and reach above shoulders 

Exposure to electrical equipment, low noise levels, and mild indoor temperatures of hot and cold 

Constant use of computer 

Long or odd hours, as needed 

Constant use of computer 

Long or odd hours, as needed 

Travel required 

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.
 
Qualified candidates should apply online. This position is based in New York City or  Greensboro NC. Not a telecommuting position.
 
 Market America is proud to be an equal opportunity employer.

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