Demand Generation Manager
What you’ll be doing...The Demand Generation Manager has end-to-end responsibility for campaign strategy planning, execution, and management, as well as lead nurturing strategy and campaign metrics. In this role you will be responsible for the development and execution of demand creation programs and automated marketing campaigns to help accelerate Verizon Business Markets Create and execute demand and lead generation strategy growth in the cloud, security, and mobility markets.The Demand Generation Manager must be a strategic thinker, problem solver, and a well-rounded marketer with a strong customer focus. This person will be an integral member of the marketing team, helping to lead marketing's efforts to grow our presence and short and long term sales in the marketplace. They will work closely with the Product Marketing, Field Marketing, Marketing Intelligence, and Sales management, as well as outside agencies and vendors.Marketing, Field email partnering with product, Marcom and Sales. Develop campaign tactics and marketing materials that effectively convey value proposition of Verizon service. Includes planning and executing on campaign delivery vehicles (social media strategy, Search Engine Optimization, email, etc).
- Develop strategic and tactical initiatives including: campaign strategy briefs, content requirements, lead nurturing plan, marketing tactics needed to build campaign funnel, and reporting templates.Initiate, manage, and nurture direct and indirect marketing programs to accelerate prospect movement through the demand generation funnel.Establish key performance indicators (KPIs) Analyze and interpret key metrics/reports, recommending corrective action and ensuring continuous improvement and effectiveness. Report on the lead to opportunity conversion and key metrics and quickly adjust course as needed.Measure, analyze and report on the impact of demand generation activities on the sales cycle length.Manage data for new and prospective clients in Marketo and Salesforce.com in conjunction with the marketing operations team, ensuring communications are logged, information is accurate and documents attached.Deploy campaign journeys and educate the content creation strategy by providing feedback around content performance.Build and cultivate relationships with Product and Sales by initiating and conducting follow-up communications to move opportunities through the sales process and develop marketing programs.Actively solicit input from internal groups regarding new Demand Generation and campaign plan requirements for new product launches and existing products pipeline development that includes defining project scope, roadmap, pricing, goals and deliverables.Analyze and measure the effectiveness of campaigns, Participate in executive meetings to provide updates on campaign roadmap and results.Investigate and implement new technologies such as decision engine, services and/or vendor solutions to enhance Marketing’s capabilities by identifying and implementing requirements, conducting quality assurance testing and identifying performance issues while making suitable recommendations.
What we’re looking for...You'll need to have:
- Bachelor's degree in Business, Marketing or four or more years of work experience.Six or more years of relevant work experience.Six or more years of experience in online marketing and demand generation.Supervisory experience.Experience using marketing automation tools.
- MBA.10+ years of experience in online marketing and demand generation.Established track record of converting B2B leads to sales.Experience across all marketing disciplines with thorough understanding of core principals and strategies.Technology or telecom experience.Ability to navigate, influence, manage and lead cross-functional teams without direct line supervision.Strong expertise in building B2B demand generation strategies and campaigns.Ability to balance strategy and campaign execution.Proven expertise in B2B demand generation strategy and campaign role or sales enablement, campaign metrics, online marketing, product marketing /project management background.Adept at analyzing campaign results and measuring performance against KPIs.Proven experience with demand generation .marketing and a strong command of marketing automation systems (Eloqua, Marketo), decision tools such KItewheel or similar as well as CRM systems (Salesforce.com).Knowledge of Database Management system and quality assurance testing.Familiarity with buyer’s journey, nurture tactics, personas and lead scoring.Ability to thrive in a fast-paced team environment. Strong interpersonal skills; ability to influence others without formal authority.Excellent verbal and written communication skills.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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