Marketing Automation Campaign Technologist I

Employer
Wiley
Location
Hoboken, New Jersey or San Francisco
Salary
Competitive pay & paid time off
Posted
Feb 19, 2018
Ref
LS
Metro Area
San Francisco
Duration
Full Time

Marketing Automation Campaign Technologist I

San Francisco or Hoboken

We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. As a learning business, our mission is to help people and organizations to develop the skills and knowledge they need to succeed. With new products and services driving our global expansion, we’re looking towards a digital future. It’s resulted in a period of true cultural change here at Wiley, which means even more career and development opportunities for our talented people.

Responsibilities:

Designs, builds, manages, and executes marketing automation campaigns with an emphasis on customer and prospect nurture programs.  Primary responsibilities for a Marketing Automation Campaign Technologist include:

  • Advise campaign strategists on Marketing Automation tool capabilities to maximize campaign effectiveness; deliver on objectives
  • Manage advanced campaign functionality (i.e., working with data cards, PURL pages, progressive profiling, gated forms, preference centers, data privacy, etc.)
  • Monitor and implement best practices in deliverability and online reputation management
  • Liaise with MA Strategist on campaign playbooks and needed assets (gated forms, landing pages) within campaign to optimize results; work with MA Strategist to refine campaign playbooks based on results
  • Liaise with MA Strategist to ensure other Direct Sales & Marketing capabilities are properly integrated with MA campaigns
  • Liaise with Product Marketing to ensure campaign assets are delivered on time and in prescribed and/or acceptable format
  • Liaise with infrastructure team to ensure accurate data flow

Compensation & Benefits

  • Competitive pay
  • Wiley provides Incentive Plans to reinforce and sustain a culture devoted to excellent performance; to emphasize performance against specific objectives at the corporate, business, product line and individual levels; and to reward significant contributions that further the success of our business objectives.
  • Health and Welfare Benefits

    Wiley is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics