Marketing Associate - Avalon Travel

Location
Berkeley, California (US)
Salary
Competitive with benefits
Posted
Mar 06, 2018
Level
Entry Level
Metro Area
San Francisco
Duration
Full Time

 

Marketing Associate – Avalon Travel

Reports to: Marketing Director

Location: Berkeley, CA 

The Marketing Associate will join the Avalon Travel Marketing & Publicity Department. Our creative team promotes Rick Steves guidebooks and Moon Travel Guides along with other travel books.  Avalon is part of Hachette, one of the largest publishers in the world. 

Under supervision of the Marketing Director and working closely with the rest of the team, the Marketing Associate will become an expert on our guidebook brands. Duties will include writing copy, optimizing metadata, and supporting marketing and publicity efforts for books throughout the publishing process. The Marketing Associate must be able to adopt our brand voice to craft engaging, informative copy tailored for different audiences and media. The ideal candidate is an excellent writer, highly organized, and able to handle multiple projects simultaneously. Solid verbal communication skills are essential, and a strong interest in both marketing and publishing is required. The Marketing Associate will play a key role in an enthusiastic, collaborative team working in an evolving industry.

Key Responsibilities 

  • Develop strong understanding of Avalon Travel’s brands and of our product lines’ features, editorial vision and voice 
  • Craft online retailer descriptions for select titles based on our brand templates
  • Research audiences, destinations, language and keywords to inform copy, metadata, andcampaign strategy
  • Input, write, optimize, and track title metadata for sales materials, catalogs, and retailer data feeds 
  • Assist in writing copy and developing ideas for social media, newsletters, ads, collateral and special projects 
  • Review and shape original promotional content from authors, with possibility of eventually creating original content for marketing campaigns (listicles, quizzes, gift guides, short articles etc.)
  • Adapt book content for promotional use 
  • Support Marketing Director in production of brand-level sales materials (one-sheets, catalogs, and other collateral)
  • Track select competitors and share reports on their marketing efforts with the team 
  • As needed, assist in proofing sales materials, content for moon.com, social media posts, and more
  • Participate in department meetings and brainstorming sessions around campaign ideas, branding and strategy 

Essential Skills and Experiences

  • Bachelor’s degree
  • Outstanding writing skills and an eye for proofreading
  • Strong interest in both marketing and book publishing
  • Flexible; able to work on multiple projects simultaneously and prioritize tasks while paying attention to detail 
  • Works well under deadlines; highly organized 
  • Self-motivated; able to contribute to team atmosphere and voice creative ideas
  • Working knowledge of major social media platforms 
  • 1-2 years of copywriting or marketing experience preferred but not required