Public Relations Assistant

Employer
ic-berlin
Location
Long Island City, New York (US)
Salary
$38,000.00 up to $40,000.00 401K, medical, PTO
Posted
Mar 13, 2018
Metro Area
New York
Duration
Full Time

Public Relations Assistant

ic-berlin is looking for a Public Relations Assistant to increase consumer awareness of its luxury eyewear throughout North and South America.

ic-berlin America, LLC, is an exclusive brand of  Rx frame and sunglass designs manufactured  in Berlin, Germany. ic-berlin established itself more than 20 years ago and grew in popularity because each and every one of our frames features a one-of-a-kind, patented screwless hinge system, which combined with high quality materials, makes our eyewear virtually indestructible. ic-berlin eyewear is designed with passion, produced with technical precision and handcrafted with love for all.

Our brand is extremely well-known throughout the optical industry and our wearers are incredibly loyal, lifelong fans. We’ve done a great job in the past of communicating to the retailers that carry our glasses, but now we want to amplify our awareness amongst general consumers to drive demand at a retail level. We are currently seeking a Public Relations Assistant to help us achieve this goal.

The ideal candidate must be highly motivated, result-oriented, creative thinker with a passion for finding new avenues to elevate a brand and a love of writing. That passion will be demonstrated as you  lead the development of a dynamic and engaging consumer-focused public relations campaign.

The responsibilities for this role:

  • Build and maintain media consumer media lists of a national and regional scope that span print, television and digital platforms
  • Nurture relationships with media so that they begin to proactively seek out ic-berlin for features
  • Distribute announcements about new product releases
  • Create an  innovative pitch  to keep our story and our product relevant to the media throughout the year
  • Stay current of  news  and construct ways to develop mass interest
  • Keep the team updated on retail, business and tech trends, breaking news, competitor activity and other interesting finds
  • Responsible for compiling critical information with regard to distributing press releases, fact sheets, talking points, Q&As, FAQs, internal articles and materials
  • Secure press opportunities that highlight our VIP retailers
  • Conduct editor and influencer gifting
  • Develop influence engagement strategy to create authentic and engaging content
  • Research and propose sponsorship & partnership opportunities with media outlets, as well as other relevant lifestyle brands
  • Coordinate with product placement companies to ensure they have the latest product to showcase
  • Assist with the set-up and execution of two annual trade shows
  • Appraise how we can assist our retailers in marketing the brand better on a local level
  • Maintaining press clippings
  • Compile monthly marketing, communication reporting

Qualifications for this role include:

  • Bachelors degree, preferably in public relations, communications or related field – or equivalent experience
  • Having 3-4 years of relevant public relations, communications or media experience
  • Agency experience strongly preferred
  • Solid verbal and written communication skills
  • Outstanding organizational skills and a self-starter

In return, the Public Relations Assistant will be an  employee of ic-berlin America, LLC, and will be provided with an annual salary, healthcare benefits, paid time off and 401K.

Interested applications should send a cover letter and resume to our Human Resource Director Rich Komst.

 

 

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