Specialist, Demand Generation, E-mail Operations

Overview

SourceMedia’s Demand Generation team is looking for a content marketer to oversee and bring innovative ideas and solutions to our Demand Generation campaigns on behalf of our clients.

We are looking for an individual who will not only manage all aspects of our marketing and email campaigns, including campaign set-up and template creation, but we are also looking for an individual who brings strategic thought and insights into a rapidly evolving marketing specialty.

The ideal candidate should be passionate about marketing and eager to learn.
 

Responsibilities

∙    Perform day-to-day content marketing activities including, but not limited to, campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns to maximize lead acquisition and conversion

∙    Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.

∙   Monitor campaign metrics implementing industry best practices

∙    Manage multiple programs and setups with a goal of delivering revenue and success for our clients

Requirements:

∙    Candidate must be detail-oriented with outstanding communication, organization and analytical skills

∙    Candidate must be an enthusiastic, creative thinker and team player

∙    Must be comfortable working in a fast-paced media environment and sensitive to project deadlines

∙    Strong writing and verbal communications skills are essential in this role 

Education/Experience:

∙    1-2 years of marketing automation experience

∙    4-year college degree required

∙   Passion for marketing and the media business

∙   Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics

∙   Proficient with Microsoft Office Excel and HTML

∙   Knowledge of marketing automation platforms such as Marketo, Eloqua

We offer a competitive compensation and benefits package. Our extensive offerings include medical, dental, and vision coverage; disability and life insurance; paid time off; a 401(k) plan; a pre-tax transportation payment program; and subsidized health club membership.

For consideration, please send your cover letter, resume, and salary requirements.

SourceMedia complies with all federal, state, and local laws that prohibit discrimination because of age, race, color, religion, creed, sex, national origin, ancestry, physical or mental disability, medical condition, predisposing genetic characteristics, marital status, veteran status, sexual orientation, arrest records, unemployment status or any other protected category.