Social Media Designer (Contractor)

Arlington, Virginia
Competitive annual salary and benefits
Apr 13, 2018
Social Media
Metro Area
Contract, Full Time

For full consideration, please include a link to your portfolio in your cover letter or resume.



The Social Media Designer supports social and creative teams on creating best-in-class social content shared on PBS owned channels that help bring campaigns to life in engaging ways. The candidate will partner with cross-functional social, digital and creative teams, and conceptualize, produce and execute on-brand content for all social platforms (primarily Facebook, Instagram, Twitter, and other social partner channels) as needed.




  • Develop creative content for PBS master brand on social platforms such as Facebook, Twitter, Intagram and Tumblr.
  • Partner with Social, Digital and Creative team members to create compelling social pieces
  • Help develop social content campaigns for digital experiences, show launches and finales, tentpole programming, and other digital/social initiatives
  • Get creative with raw and promotional video and photography, turning it into world-class engaging content for organic and paid social media
  • Conceptualize, produce and execute multiple creative outputs, including but not limited to:
    • Standard static image and text posts
    • Animated, stop motion, cinemagraph and composited imagery
    • Re-cuts of promotional videos
    • Social optimized and kinetic style videos
    • Instagram and Snapchat expiring/authentic formatted content
    • Social media and digital skins, including cover and profile photo development,  web carousel images, and video headers
  • Lead development of thematic types of posts including countdown assets, quote cards, cast or character cards, infographics and tune in.
  • Project manage social content, source raw assets for development of creative, and route to appropriate stakeholders for approval
  • Assist in making finished assets available to partners and stations via file management platforms
  • Collaborate with multiple departments to execute original graphics and video concepts
  • Assist in capturing content for social media shoots and other events
  • Work with internal stakeholders and outside agencies to gather assets and upload them for publication.
  • Manage project calendars by keeping track of delivery and publication dates.
  • Identify imagery, video selects and source materials from cross functional teams
  • Design and retouch social posts or make modifications to existing creative as needed
  • Assist in ongoing development and updates of social creative guidelines to ensure consistent look and feel across platforms
  • Collaborate with cross-functional teams on all content, guided by overall brand and program objectives



  • 3-4 years of experience producing custom social content within agency or in-house social teams
  • Strong social content portfolio showcasing a range of themes, style and formats
  • Strong typography and illustration/image manipulation skills
  • Photography, design, video editing and motion-graphics skills with a keen eye for taste level and unique executions.
  • Demonstrated experience conceptualizing and executing impactful, engaging creative for digital/social platforms across static, animation and videos native to social platforms
  • Must have an adaptable writing and content style for range of programs
  • Highly organized, proactive, multifaceted, capable of working on concurrent projects and able to communicate effectively to digital team members, vendors, and executives. 
  • Highly skilled in Adobe Creative Suite - After Effects, Photoshop, Illustrator, Indesign,
  • Ability to understand business objectives to guide execution. 




  • Bachelor degree in Graphic Communications Design or related field
  • An equivalent combination of education and experience may be considered


PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities