Director, Strategic Insights & Research
Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Planning & Strategy
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Work closely with the category insights teams in the development of consumer insights, aligning media consumption with product consumption, to inform appropriate brand positioning and client-specific strategies. Analyze media consumption trends to provide insight into content selection, platform and screen preferences, and the impact of advertising across platforms. Liaise with Ad Sales Vertical research teams to align on positioning the value of the diverse portfolio of NBCUniversal brands. Develop overall marketplace positioning materials for the NBCUniversal portfolio that align with the go-to-market strategy. Provide Sales Management and PR teams with ad hoc analyses and research POV on portfolio performance, measurement trends and competitive landscape. Develop insights using primary and secondary research that analyze current ad formats by platform and inform new and improved experiences. Oversee tracking and reporting of currency metrics across relevant platforms for the NBCUniversal portfolio and competitive landscape.
Must have a minimum of a Bachelor’s degree or foreign equivalent in Marketing, Communications, Psychology, or a related field and at least 3 years of experience in the job offered or at least 3 years of experience in national media research. All stated experience must include the following: creating data informed sales positioning/storytelling; primary research experience; quantitative/qualitative research; working with Nielsen, ComScore and other syndicated research systems; and working with Excel and Powerpoint. Stated experience must also include a minimum of 1 year managing a team.
If interested in this position, please mail resume to: M. Ali, 1221 Avenue of the Americas, New York, New York 10020. Ref: WCDIR2HOUSE.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.