Social Media Manager
Social Media Manager (Full Time)
The Tech Museum of Innovation, a nonprofit in San Jose, is seeking a creative and relentlessly positive social media expert. The ideal candidate will be passionate about science and technology, education, and The Tech, whose mission is to inspire the innovator in everyone. He or she will have superb writing, analytical and visual skills; a demonstrated record of building and engaging online communities; and a strong understanding of digital and mobile marketing tools. The Tech is counting on this person to be a leader on our Marketing team and help us modernize our approach to engaging in Silicon Valley.
The primary responsibility of the Social Media Manager is to develop and share content on multiple social media channels that drives awareness, builds our community and reinforces our brand as a trusted and beloved San Jose landmark, while helping us meet institutional goals for membership, attendance and revenue. This person will report to the Director of Media and Community.
Responsibilities and Duties
--Develop strategies, project plans and campaigns that build audience and engagement for current and emerging social media networks--including but not limited to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat and Yelp--to help meet institutional goals.
--Develop and maintain a social media calendar. Work with others on the Media and Community team to incorporate content they develop into this calendar.
--Develop content (including photos and video) that increases The Tech's relevance to the community in our areas of expertise, including education, technology and the Maker movement.
--Act as the voice of The Tech and its programs, including The Tech Challenge and the IMAX Dome Theater, on social media, maintaining a style that's consistent with our brand.
--Monitor social conversations, respond when appropriate and alert upper management when action is required.
--Provide live coverage of events, including occasionally at night and on weekends.
--Support the Marketing Assistant's development of a social media dashboard and use the data to develop new strategies.
--Serve as The Tech's in-house expert on emerging social media trends, tools and best practices.
--With the Senior Creative Director, help manage the content on thetech.org to support institutional goals.
--Take photographs as needed.
--Assist with digital marketing efforts such as email marketing, SEO strategy development, and advertising.
--Conceptualize and manage offers and contests.
--Other duties as needed.
Requirements and Key Qualifications
--Bachelor's degree in communications, journalism, English or a related field.
--A minimum of three years experience in digital marketing or social media management strongly preferred.
--Strong writing and editing ability along with the good judgment to represent a trusted nonprofit brand directly to the public.
--Deep understanding of multiple social media platforms as both a marketer and as a user.
--Understanding and knowledge of social media trends and best practices and a willingness to share that knowledge with others in the organization.
--Ability to work quickly and independently in a fast-paced environment while juggling multiple projects with competing timelines.
--Experience with social monitoring and scheduling tools such as HootSuite or Co-Schedule.
--Experience with content management systems such as Drupal.
--Experience with photography including a comfort with capturing engaging photos of individuals in crowded settings.
--Strong project management skills and attention to detail.
--Experience with other forms of digital marketing is a plus.