Sr. Publicist

Posted: 4/20/2018

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Role Summary:
The Universal Pictures Theatrical Marketing organization is searching for a Senior Publicist to handle the staff writing. Located at Universal City, the Senior Publicist will report to the EVP Publicity. This is an IA Guilded position.

Essential Responsibilities:
  • Craft one-pager positioning for all motion pictures released by Universal Picture Group (UPG).
  • Write and edit the production information (including credits, biographies, positioning and narrative copy) for Universal’s approximately 20-21 titles annually. If no unit publicist served on the film (at least 7 titles per year), write the materials from scratch.
  • Draft press releases and media alerts including, but not limited to, film dating and/or title announcements, start-of-production, wrap announcements, special events with partners, media tours, pop-up events, special promotions (e.g., GET OUT Presidents’ Day screenings, DARK UNIVERSE initiative, MINIONS Takeover), as well as various one-offs (e.g., F I F T Y Live, UNBROKEN Vatican announcement, NBCU-wide global releases affecting UPG films).
  • Maintain all UPG materials on image.net, EPK.tv and PR Newswire and manage relationships with those vendors.
  • Edit all corporate partners’ written materials concerning UPG films (negotiated through UP&L) to maintain brand consistency. Includes creation of templates for larger campaigns.
  • Support Corporate Communications with edits to many materials that division provides to press (fact sheets, dating emails, releases, executive quotes), as well as internal memos to UPG employees.
  • Develop talking points for talent and filmmakers to ensure that they are discussing each film in a manner flush with evolving marketing and publicity campaign.
  • Draft quotes attributed to talent for interviews in which written responses are requested.
  • Alongside Brand Marketing, maintain brand consistency of UPG films across entire Comcast family.
  • Support international marketing and publicity with myriad territory-specific requests (e.g., special publicity creative for individual markets, edits to in-market press releases).
  • Edit all partner materials that are funneled through UPG Special Projects (special screening e-mails, festival announcements, online copy, printed materials, etc.).
  • Serve as final fact checker of all stories for print publications negotiated through UPG’s NY and L.A. Publicity offices.
  • Caption teaser and key set of images for each film and proof materials from photo department as needed.
  • Write and distribute media alerts for all Universal premieres.
  • Edit media alerts for launches supervised by Field Promotions.
  • Edit radio copy for Creative Advertising and Media teams (i.e., talking points for on-air talent such as Ryan Seacrest, Steve Harvey and Howard Stern; messaging for Clear Channel, taglines for spots, etc.).
  • Support Digital Team with various projects (e.g., creation of film character descriptions, development of materials for and edits to iBooks, YouTube copy for partners, etc.).
  • Coordinate with Business Affairs to ensure edits to opening titles and end titles are incorporated before picture lock.
  • Compose annual CinemaCon and ShowEast letters for UPG president of distribution.
  • Craft speeches and written materials for UPG talent (e.g., Directors Guild Awards, Hollywood Film Awards, letters to HFPA, soundtrack liner notes on behalf of filmmakers).
  • Draft packaging copy and digital copy for UP&L partners (e.g., MINIONS toys, JURASSIC WORLD promotions on- and offline).
  • Support UPHE with necessary materials/lessons learned from the theatrical campaign.
  • Serve as final editor of all Universal-property-specific releases and alerts generated by Universal Studios Hollywood, Universal Orlando and Universal Japan.
  • Edit all soundtrack press releases.
  • Write and/or edit property guides for Illumination Entertainment titles and key Universal properties (e.g., JURASSIC WORLD, FAST & FURIOUS franchise).
  • Aid Creative Services with copy edits/proofing of advertisements and assist in the development of guild-specific mailers to garner nominations.
  • Attend long-lead or junket press screenings and write wrap reports.
  • Write and/or edit BTS/EPK questions for talent before interviews by Creative Content department.
  • Maintain release-date schedules and current positioning for UPG.
  • Assist with talent and filmmaker needs at press junkets and premieres.


  • Basic Qualifications:
  • Must be willing to join the IATSE Publicist union.
  • Minimum 5 years relevant experience.
  • Bachelor’s degree, preferably in Communications or related study.
  • Excellent writing and communication skills.
  • Must be able to cultivate strong relationships.
  • Must be able to work in a fast paced environment.
  • Must be able to multi task with many different departments.

    Eligibility Requirements:
  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program



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