Analyst

Posted: 4/24/2018

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive


Role Summary
The Analyst, Insights & Measurement, NBC Sports & Olympics, will demonstrate a passion for sports media and video content (linear and digital) business. The Analyst must possess a strong interest in media analytics, will work on cross media campaigns: linear/digital measurement, primary research via NBC Sports fan panel, and the ability to successfully communicate insights in visually compelling formats.
  • Support Senior Manager and VP in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering NBCU’s Sports properties – on NBC (Sunday Night Football, NHL, French Open, Triple Crown, Notre Dame football, PGA TOUR), NBC Sports Network (NHL, Olympic trials, Premier League, Tour de France IndyCar, college sports including football, basketball, and ice hockey), and Golf Channel (PGA TOUR, Open Championship, Ryder Cup, President’s Cup, LPGA).
  • Utilize both syndicated and custom research tools to effectively position various NBC Sports properties and develop ROI analysis, communicate the value of NBC Sports ad environment
  • Analyze competitive spending patterns in real-time and provide input on target accounts
  • Create proof of performance presentations based on campaign results
  • Assist on cross media measurement and regular reporting for sports properties
  • Support cross-network positioning for sales, marketing, and communications departments
  • Collaborate with Senior Analysts, Manager, and Director to drive research goals
  • Key clients: Sales, Marketing, Pricing & Planning, Sales Operations

    Basic Qualifications
    • Four year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Economics/Finance, Media, Statistics
    • Recent college graduate to 2 years of experience, preferably media research, with media company, agency, research supplier, or sports organization
    • Strong analytical background and experience managing large datasets
    • Knowledge of Media Math and Digital KPIs
    • Must be proficient in Microsoft Word, Excel, and PowerPoint, particularly in Excel formatting, charts, macros and pivot tables


    Eligibility Requirements
    • Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
    • Must be willing to work in New York, NY
    • Must be willing to submit to a background investigation
    • Must have unrestricted work authorization to work in the United States
    • Must be 18 years or older

    • Knowledge of Nielsen systems (Nielsen National TV, NPower, TV Brand Effect, Arianna, @Plan and AdViews) as well as GfKMRI, Simmons and IAG, Prior experience with Lake 5 is a plus.
    • Knowledge of Adobe Analytics, ComScore, and Millward Brown Digital
    • Understanding of quantitative research methodologies, survey design and analysis
    • Feel comfortable communicating both verbally and in writing to all levels within the organization
    • Candidates must be proactive thinkers who can handle multiple projects at once. Must be able to meet tight deadlines
    • Team player and ability to work independently
    • Act proactively to anticipate and deliver on sales requests and client needs
    • Strategic thinker with a deep interest in sports media, analytics, business, and finance

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

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