Content Strategy Lead

Miami, Florida
Apr 27, 2018
Metro Area
Full Time

Our client, a global agency, is looking for a Content Strategy Lead to join their team immediately. This is an onsite and ongoing, several month freelance assignment.

Job Summary:
As Manager of Content Strategy, you provide leadership to the content team by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate with creative and technical teams as well as subject matter experts across product lines to understand and help support strategic business objectives and customer requirements by:

* Providing content and brand recommendations that help the business and its customers achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics
* Generating and/or overseeing an inventory of all site content, including related assets
* Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content
* Ensuring content is structured properly for any relevant backend systems including CMS, DAM, and/or PIM
* Developing taxonomies and tagging strategies
* Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
* Overseeing content migration and creating or reviewing associated documentation
* Contributing to definition and management of, as well as periodic updates to, content governance and workflow (including content creation, content entry, publication, and decommission)
* Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site

Experience Guidelines:
* 5-7 years' experience in online content strategy
* Experience leading content or cross-functional teams

Degree in English, Library Science, Journalism, Technical Writing, Marketing or equivalent military experience preferred

This is a great opportunity to get your foot in the door and work with an amazing team!

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