Search Engine Optimization (SEO) and Digital Marketing Consultant

Employer
BTRtoday.com
Location
New York City, New York
Salary
Competitive Consulting Fee
Posted
May 03, 2018
Ref
BTR SEO
Specialty
SEO & SEM
Metro Area
New York
Duration
Freelance

BTRtoday, a media platform offering on-demand podcast, video, and editorial content is looking for a Search Engine Optimization (SEO) and Digital Marketing Consultant that will be responsible for managing the SEO and digital marketing needs of the organization while working in collaboration with the podcast, video and editorial departments.

 Key Responsibilities:

• Develop and manage SEO strategies and implementations to achieve company goals

• Serve as chief internal SEO evangelist and ensure best practices are in place

• Conduct keyword targeting strategies, research and analysis

• Provides optimization recommendations for site content and search engine accessibility consulting

• Superior knowledge of paid campaigns

• Superior knowledge of YouTube optimization

• Research and identify industry trends, decision makers, competitive set, market share, etc.

• Manage and implement program set-up, tracking, monitoring and optimization

• Provides optimization recommendations for site content and search engine accessibility consulting

• Develop and enhance digital analytics reports and data driven insights

• Oversee all analytic and digital research needs of BTRtoday

• Develop regular reporting schedules and make recommendations to improve the health of the company’s digital channels

• Analyze and track website enhancements and content

• Present reports on website traffic, user behavior, and major digital initiatives

• Author analytics-based stories about user behavior

• Create forward-looking, analytics-based recommendations

• Create analytic presentations

• Proficient in Social Media Marketing


Experience/Skill Requirements:

• Minimum of five years of experience in SEO and digital marketing

• Proficient with SEO tools

• Strong knowledge of Facebook, Twitter and Instagram

• Excellent communication and presentation skills

• Strong organizational, analytical and follow-up skills

• Excellent communication skills

• Detail-oriented

• Ability to work in a fast-paced environment

• Love of music, culture and politics

All candidates must live in New York City

 

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