Digital Marketing Manager Los Angeles Office

90067, Century City
May 03, 2018
Metro Area
Los Angeles
Full Time

The Pollack PR Marketing Group is looking for a full-time Digital Marketing Manager to support clients and staff in the delivery, monitoring and optimization of online marketing programs. Digital Marketing Managers are responsible for providing oversight to the daily operations of digital advertising, SEO, and analytics practice. The DMM position is a contributor in the development of client strategies, and see strategies through to execution and evaluation, providing resources, training, and support to our digital staff. 

Additionally, the DMM will work cross-functionally with our account services teams to manage the overall scope, allocation of resources, and execution of the digital campaigns and projects.


  • ‍Oversee the daily operations of digital projects, including research, scope development, project management, and execution
  • ‍Stay on top of the latest tools and trends in digital marketing, social media community management and marketing, SEO, and analytics
  • ‍Identify and pursue required and recommended training and certifications
  • ‍Work cross-functionally with account and content teams to develop strategies, approve proposals, determine budgets, and allocate staff
  • ‍Serve as an advisor to account managers and coordinators, providing technical expertise in the implementation and evaluation of campaign strategies
  • ‍Manage key programs and campaigns
  • ‍Work to further develop analytics and reporting capabilities, employing best practices and ensuring quality standards are met
  • ‍Manage design & development work as necessary

Professional competencies:

  • Exceptional qualitative/analytical skills
  • Strong communication and interpersonal skills
  • Creative and innovative mindset
  • Desire to learn new skills
  • Self-motivated to work independently
  • Effective time-management skills
  • Detail-oriented
  • Adaptive to change, flexible
  • Positive attitude and team spirit


  • Bachelor’s degree in advertising, marketing, communications (or a related field)
  • Qualified candidates will generally have 3-6 years of hands-on digital marketing experience
  • Demonstrated proficiency with digital marketing tools such as Google Analytics, Google Adwords, Facebook Insights, YouTube advertising and Analytics, Twitter Analytics, social media metrics and other relevant measurement tools
  • Experience with Microsoft Excel or comparable data analysis tools
  • Basic understanding of HTML, CSS and JavaScript is preferred
  • Familiarity with marketing automation is preferred
  • Experience in developing and executing against strategic objectives
  •  Agency experience preferred

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