Programming Director – Kids & Family Category

Posted: 5/8/2018

Location: Denver, Colorado
Function: Writing & Editing
Specialty: Editor / Editorial
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Role Purpose
The Director of Programming for Craftsy's newest category: Kids & Family - will develop the strategic vision for a diverse and innovative slate of digital video content, often paired with eCommerce kits, and lead a small team toward creating best-in-class "edutainment" programming. Aimed at creative 6-12 year-olds (plus their parents) and designed to engage Craftsy Unlimited subscribers, this content is the cutting edge of our growing business. Working arm-in-arm with the VP/Programming and eCommerce Buyer for Kids, the Director of Programming is also a key driver of category-level integrations across NBCUniversal, and initiatives in collaboration with Craftsy’s Product, Marketing, PR and Business Development teams.

  • Research, build and socialize an integrated and differentiated kids & family content strategy
  • Lead a cross-functional team to acquire, develop, produce, edit and merchandise kids & family content – to include class-based and series-based content across all Craftsy verticals (cooking, arts, performance, etc.)
  • Inspire and manage production and writing staff on each project
  • Develop a clear and thoughtful content testing strategy, evolving your perspective in response to data
  • Collaborate with the Kids & Family eCommerce Buyer to connect content and commerce initiatives at the earliest development stages
  • Share targeted content and category insights with colleagues across departments

  • Basic Qualifications
    • Minimum 5 years direct programming and/or production experience acquiring and developing talent and content for kids &/or families – from edutainment, digital &/or linear POV

    Eligibility Requirements
    • Interested candidate must submit a resume/CV through to be considered
    • Must be willing to work in Denver, CO and travel occasionally
    • Must have unrestricted work authorization to work in the United States

    • Energetic personality and sunny disposition
    • Thrives on a supportive, close-knit team — and strives to create one as a manager!
    • Undeterred by a lot of dashed lines on the org chart
    • Deeply responsible and exceptionally organized
    • Balances plan-fullness and fluidity, process and path finding
    • Bias towards evidence-based decision making
    • A proven ability to break new strategic ground within programming, particularly within education-based and live action content
    • Sustained success working in a highly collaborative and deeply creative environment
    • Demonstrated excellence among an elite peer group
    • Strong operational skills for revitalizing internal processes
    • A proven record of successfully managing and mentoring direct reports
    • A working knowledge of craft, DIY, STEAM and kids hobby spaces preferred

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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