Coordinator, Strategic Marketing - Content Innovation Agency

Posted: 5/9/2018

Location: New York, New York
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive

NBCUniversal’s Content Innovation Agency is seeking a Coordinator, Strategic Marketing. This position is part of the team’s internal creative agency that develops the organization’s multiplatform creative marketing efforts for the organization. The right candidate will have both a creative mindset with a finger on the pulse of what’s new, now and next in digital marketing and creative content and an eagerness to understand, test and develop new technologies (AR, VR, mobile and more) for the purposes of both storytelling and marketing. The candidate should be able to think strategically, creatively and innovatively, with the ability to connect the dots across multiple inputs, present new creative ideas the push the envelope and bring projects to fruition on time. This position requires the ability to forge strong relationships across the portfolio, working with cross-functional teams including web development, research, creative, production and other marketing teams both inside and outside of the organization. The right candidate will have a positive attitude and be eager to learn.

  • Support the strategic marketing team in the development, presentation, sell through and execution of creative multi-platform marketing, content and communication strategies that leverage innovative thinking and out-of-the-box ideas at various scales
  • Assist the Strategic Marketing team in planning and tracking complex digital marketing and creative content campaigns that include coordination of both internal and external teams
  • Assist the team in creating and executing effective communications including emails, website content (videos, editorial etc), project overviews, creative briefs, strategy presentations, social content and more
  • Develop and execute content strategies and calendars for web and social
  • Monitor and analyze weekly digital analytics for web and social to provide ongoing optimization and content recommendations
  • Contribute new ideas and approaches to digital innovation and creative content creation
  • Develop key relationships at all levels across the Ad Sales organization
  • Assist with ongoing communications across the portfolio including scheduling meetings, handling requests for materials and tracking digital content updates

  • + 1+ years experience working in brand marketing/advertising
    + Excellent analytical and creative skills
    + Understanding of creative brand marketing and how to build intelligent and effective strategies across multiple platforms at various scales
    + Experience developing creative and engaging content for multiple platforms including web, social (Facebook, Snapchat, Instagram, Twitter) and more
    + Experience building marketing strategy pitches with a keen ability to communicate and sell through concepts
    + Experience with digital marketing, website front and back end development, website CMS, marketing and email automation platforms
    + Excellent storytelling, presentation, writing, organization and general communication skills
    + Outstanding written and oral communication skills; with direct past experiences in briefing creative and marketing teams
    + Strong business and personal ethics
    + Entrepreneurial and collaborative spirit with a positive attitude
    + Undergraduate degree; or equivalent management experience required

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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