The Copywriter is a full-time position in our New York office who reports to the Creative Director, works collaboratively with the Design Director, studio designers, marketing managers, and digital team to develop content mainly for email, digital advertising, web, but also for direct mail (brochures and other direct to consumer communications), and event/sales collateral.
We’re looking for a copywriter who can understand us, our mission; the world we explore; and the transformative experiences we offer—and who can really, really write. Let’s underscore that: who can really, really write. We can teach you the nuances of our brand, but you have to come loaded with a genuine ability to express thoughts engagingly, and to craft sentences that matter. You have to care about the distinctions; and be both succinct and specific enough to ignite a spark in your readers. Move us and our loyal/prospective guests with creativity, intelligence, and eloquence—in both print and digital. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.
What you’ll do:
There’s a definite “day-to-day” aspect to your job—managing Daily Expedition Reports, crafting weekly emails and automated email campaigns, creating web content, writing brochure copy, and more. But as we are a rapidly growing company, capitalizing on opportunities and solving problems in real time, every day has the potential for a new challenge and a new chance to make brilliant, motivating creative.
Who you are:
You have an excellent work ethic and an exacting attention to detail, whether it’s punctuating your copy, answering a brief, or staying true to the brand’s tone and style. You have your pulse on digital marketing and have experience using the latest tools (i.e., Movable Ink and Persado)—and you know how to craft creative emails that leverage these assets. You thrive on collaborating with your team members—creative director, art directors, digital director, content and social media managers, marketing managers, production manager, program managers, and expedition staff—to consistently deliver smart, polished, cross-channel perfection.
You’re not only exceptionally qualified, you’re a delight to work with—you have energy, a sense of humor, and an open & curious mind. You love words and culture, you’re straightforward, candid and, above all, thoughtful and kind.
A four-year degree (preferably in English, journalism, or an equally relevant field) and two to four years of stellar work experience in an in-house, advertising, or interactive agency. Experience in and aptitude for email and digital communications.