Assoc Dir Media Relations
ASSOC DIR MEDIA RELATIONS
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U. S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
The World's First Business School
JOSEPH WHARTON, FOUNDER
In 1881, American entrepreneur and industrialist Joseph Wharton established the world's first collegiate school of business at the University of Pennsylvania.
Wharton's pioneering vision was to produce graduates who would become 'pillars of the state, whether in private or in public life.' The Wharton School maintains a long tradition of educating visionary business leaders in academia, business, government, and not-for-profit organizations.
Today, Wharton has expanded the scope of this vision to become the most comprehensive source of business knowledge in the world- with over 225 faculty members, 95,000 alumni, 5,000 students across 10 academic departments, 20 research centers, and more than 9,000 executive education participants annually. https://www.wharton.upenn.edu/
Reporting to the Director of Wharton Media Relations, the Associate Director is responsible for daily media relations activities of a high-volume department that supports campuses in Philadelphia, San Francisco and Beijing. Develop media relations strategies for faculty, Sr. Administrators, and academic leaders. Work closely with top-tier media outlets, Wharton's 225+ world-renowned faculty, and Wharton/Penn staff. Identify, develop, write and pitch media stories in support of our strategic priorities, write and proofread press releases, articles, blogs, newsletters, email blasts. Serve as media advisor to faculty, academic leaders, and senior leadership. Prepare and guide faculty and administrators in advance of domestic and international print and broadcast interviews.
Provide logistical, technical, and ABC guidance (acknowledge, bridge, communicate) in advance of the interview. Collaborate with internal and external constituents to develop/implement appropriate media relations and communications strategies for gaining the highest level of visibility across the media landscape. Manage and/or support daily crisis communication efforts; manage highly sensitive issues that affect the brand. Provide direction/support in planning and implementation of media relations/communications strategies/press releases for high visibility events, including graduation, Global Forums, Speaker Series, Authors at Wharton. Collaborate with external PR staff; staff graduation. Collaborate with internal and external constituents to craft consistent communications strategies and messaging for projects, major gifts, and various VIP events that require high level media collaborations and strategy development for domestic and international activities.
Bachelor's Degree in English, Journalism, Public Relations, or Communications with 3-5 years of professional experience in a high-volume media relations environment, or equivalent combination of education and experience. PR agency experience strongly preferred.
Candidate must possess strong leadership skills, ability to take initiative, exercise good judgement, and make sound decisions in a fast-paced environment. Required to work independently, multi-task and manage multiple projects and situations simultaneously and with diplomacy.
Proficiency in social media management as related to media relations. Excellent verbal, written, listening, editing and presentation skills with ability top pitch stories to top-tier media journalists.
Occasional travel and evening/weekend hours required.
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.