PR Account Director

Location
New York City, New York
Salary
Competitive annual salary + company paid health insurance, summer hours & 401K w/company match
Posted
May 15, 2018
Metro Area
New York
Duration
Full Time

Creative Media Marketing is seeking a rock star Beauty Public Relations Director with a proven track record of driving agency needs, innovative thinking and securing high-level press in top-tier outlets. Ideal candidates will have a minimum of 7-10 years of previous beauty public relations experience. This is your opportunity to work in a fun and fast-paced environment for a dynamic, rapidly growing beauty agency; working amongst some of the most respected beauty brands in the world! DO NOT READ ON IF YOU DO NOT HAVE BEAUTY EXPERIENCE, A SENSE OF HUMOR and AMAZING WORK ETHNIC.

Responsibilities include (but are not limited to):

Strategy/Media Relations

  • Spearhead creation and execution of overarching PR, Influencer and Business strategies
  • Manage core day-to-day media relations
  • Responsible for securing best-in-class features and placements in top-tier print, digital and broadcast outlets. Must have references for all three medias.
  • Creatively conceptualize and work along with our stellar team to execute PR events and activations (Product Launches, Sponsorships, Deskside Meetings, Personal Appearances, etc.)
  • Oversee and securing top-tier strategic brand partnerships/sponsorships

Mailings/Products

  • Manage all editor/influencer mailings in conjunction with junior team members
  • Digital influencer outreach management

Reporting

  • Manage and edit weekly reports

Writing/Interviews

  • Managing copy/distribution for press releases, fact sheets and pitches
  • Drafting interview responses 

Team Management

  • Manage and mentor team
  • Balance numerous accounts
  • Cultivate and develop team talent; understanding even an Account Coordinator is a reflection of you
  • Proactively manage up
  • Zero ego

General

  • Must have a strong understanding of current events, pop culture, ingredient, seasonal and celebrity trends to effectively and proactively contribute to story angle development that is strategic and timely, maximizing product placement and brand feature placements across national, regional, online, trade and broadcast outlets.
  • Ability to work well in a team environment, but also work independently, meeting goals and deadlines
  • Must have extensive and extremely well-established contacts in top tier media platforms, trade publications and national, regional and online media
  • Must exhibit strong writing, communication and presentation skills
  • Must be highly organized, detail-oriented and work well under pressure
  • Thick skin welcomed
  • Main point of contact for all client communication. Be able to manage client expectations so team can achieve what is set forth
  • Experience managing budgets from small to large

Required Experience and Skills

  • Must have Beauty PR in-house/agency experience
  • Bachelor's degree required; ideally in Public Relations, Communications, Journalism or Marketing
  • Broadcast and business press contacts in addition to Beauty contacts
  • Extremely strong knowledge of best beauty media practices, as well as proven results garnering coverage in print, broadcast TV and online mediums
  • Exceptional interpersonal and relationship-building skills and contacts across all verticals
  • Career-focused, dedicated and a true passion for Beauty PR
  • Independent thinker with hands-on can-do, “roll up your sleeves” attitude
  • Extremely proficient in PowerPoint, Excel, Word and Cision. Photoshop a plus
  • Avid Social Media user – Facebook, Instagram, Twitter, Snapchat
  • Understanding of the influencer landscape
  • Sense of humor, sense of loyalty and be able to think outside the box
  • Be able to meet deadlines and thrive in a fast paced atmosphere
  • Demonstrate ability to plan and prioritize a team’s workload, keeping Vice President informed of all developments relating to client work

 
In exchange, we offer full health insurance benefits, retirement plan, vacation time and a fun work environment. PLEASE DO NOT APPLY IF YOU DON'T LIVE IN THE TRI-STATE AREA.

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