Audience Manager

Employer
Philadelphia magazine/Boston Magazine
Location
Philadelphia, Pennsylvania (US)
Salary
Please inquire
Posted
May 22, 2018
Ref
Metro Corp.
Metro Area
Philadelphia
Duration
Full Time

Title: Audience Development Manager

Reports to: Lori Birney, Director of Audience Development

Job Summary:

The Metro Corp Audience department seeks an experienced individual to help manage, develop and execute audience programs for Philadelphia magazine, Boston magazine and numerous digital, print and experiential brands. The primary duties of this role include management of Metro Corp’s audience database, execution of marketing plans and program enhancements to drive engagement and development of membership program.

Ideally, the candidate should be a problem-solver with a keen eye for detail and accuracy, a willingness to learn and contribute, ability to meet deadlines, and a demonstrated ability to work with cross-functional teams.  Skillful communication, organization, and project management experience required.

  Key Responsibilities:

-Assist Audience Development Director in development and management of communications and

        promotion strategy to reach, retain and grow target audience across all channels

-       Conceptualize, implement and manage membership program

-       Own and manage Hubspot database, testing, optimizing and implementing retargeting strategies

-       Plan and execute paid social media campaigns  

-Write promotional audience marketing content and review consumer marketing content

        including e-blasts, letters, landing page copy, brand campaigns, social content and advertising

-       Organize and manage companywide e-blast calendars and e-lists for all audience facing e-blasts

-       Monitor SEO and perform ongoing keyword research, optimize copy and landing pages

-       Execute on ticket sales strategy for events and select tasks related to event promotion

-       Manage campaign expenses to ensure programs meet revenue expectations

-Collect audience data for our channels and our prospective clients, complete data analysis and            

        develop audience insights

-       Monitor website traffic and identify trends

-Support sales team with audience data on request  

Required Skills:

-       Solid understanding of performance marketing, conversion and online customer acquisition

-       Expertise in email database management, marketing automation and growth hacking

-       Strategic thinker with excellent analytical, communication and presentation skills

-       Project management and organizational skills, flexible and able to multi-task

-       Ability to quickly learn new software systems including Hubspot and Survey Monkey

-       Experience with paid social media campaigns

-       Working knowledge of SEO, keyword research

-       Experience with website analytics tools like Google Analytics

-       Proficiency with Microsoft Office suite, intermediate excel skills

-A love of data, creativity, and curiosity

 

Qualifications and Required Proficiencies:

-       Bachelor's degree

-       Minimum of 2 years working in publishing, marketing or data analytics

-       Excellent understanding of data administration and management functions

-       Hubspot knowledge a huge plus

Metro Corp. is an Equal Opportunity Employer.