Digital Campaign Manager

Employer
Southern California Public Radio / KPCC
Location
Pasadena, California (US)
Salary
Competitive salary + benefits
Posted
May 23, 2018
Metro Area
Los Angeles
Duration
Full Time

Position Summary:

 

The Digital Campaign Manager is responsible for maintaining all aspects of digital advertising including, but not limited to inventory, pre-sale data collection, working with content producers on determining program deliverables, post-sale recap, execution and delivery of campaigns.  The Campaign Manager will support cross-platform advertising campaigns that involve digital, audio, and video components. The primary focus of this position is to ensure digital underwriting operations run smoothly.  The Digital Campaign Manager will work closely with other departments to secure both client and internal approval for all digital creative.

This posting has an application deadline of June 11, 2018 (10pm PST).

Position Responsibility:

  • Ensure all elements of underwriting programs are implemented in an accurate and timely manner to ensure complete and accurate revenue recognition and fulfillment of IOs/digital orders
  • Own multiple ad campaigns and gather assets needed for launch, perform mid-campaign updates, and investigate reporting discrepancies
  • Implement ad campaigns across various platforms
  • Manage and forecast digital sales inventory
  • Monitor performance of campaigns against goals
  • Generate client campaign reports and interpret results
  • Facilitate technical implementation as necessary
  • Provide trafficking, QA and troubleshooting guidance on all campaigns
  • Work collaboratively with sales team to recommend campaign modifications as required to optimize campaign performance while maintaining IAB and internal standards
  • Work collaboratively with product team to ensure quality and effectiveness in workflows, product delivery, and reporting
  • Verify contracts to ensure accuracy and consistency with internal order system
  • Assist with research for proposals and special projects as needed


Required Education and Experience:

  • Bachelor's degree
  • Minimum of two (2) years' experience in digital traffic/order management from advertiser or publisher perspective
  • Experience with one or more ad serving and order management systems
  • Proficient at working with ad tags
  • Solid understanding of digital campaign metrics

 

 Required Skills, Knowledge and Abilities:

  • Familiarity with online advertising principles, IAB standards, and internet technologies
  • Excellent verbal and written communication skills
  • Must be creative, digitally savvy, and passionate, as well as a problem-solver and team player
  • Driven to stay current with changes in the digital advertising industry, especially Podcasts and on-demand audio advertising
  • Demonstrated time management skills
  • Knowledge of different ad types and how to communicate specs and ideal aesthetics to clients
  • Ability to quickly learn and master new systems
  • Strong analytical problem-solving skills

 

Preferred Skills and Experience:

  • Familiarity with digital audio, including live streaming and on-demand
  • Experience with the following ad serving systems: AdTech (AOL), DFP, Megaphone, Live Intent
  • Knowledge of SCPR products
  • Experience working with clients
  • Familiarity with programmatic buying

 

Reporting To This Position:     None

 

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation
  • Physical Demands: 
    • Required to move about in an office environment and sit for extended periods of time
    • Required to move about in the community
    • Frequent use of hands for data entry/keystrokes and simple grasping.  
    Working Conditions: 
    • Moderate noise level
    • Occasional exposure to prevalent weather conditions.

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