SheKnows Media: Influencer Marketing Program Manager

SheKnows Media
10017, New York City
Competitive annual salary + health, dental & 401k
May 30, 2018
Digital Marketing
Metro Area
New York
Full Time

SheKnows Media: Influencer Marketing Program Manager

The Influencer Marketing Program Manager is the “front line” connection between our influencer community, and the brands we work on behalf of, to create best in class sponsored content programs.

The Program Manager will:

  • Work with Integrated Marketing and Sales Teams to develop and sell creative and exciting ways to activate our influencers in sponsored programs that meet both the objectives of the brands and the needs of the influencers
  • Track all trends in the influencer marketing space, including the latest in social media platforms, measurements
  • Work with Client Services and Sales teams to support and execute sponsored initiatives, acting as the principal manager for the influencers, and ensuring the quality standard for which SheKnows is recognized;
  • Own fulfillment, execution and reporting of all SheKnows influencer campaigns including custom content, custom photo, custom video, social first and event activations
  • Compile, interpret and report on social media analytics for optimal client reporting
  • Advocate for best community practices and social media authenticity in new product development and company-wide initiatives
  • Help mentor and train influencers on creating best in class branded content
  • Continuously research, pitch and secure talent for brand partnerships and activations

Reporting to the SVP Partner Services, the Program Manager will have:

  • Bachelor’s degree
  • Experience with building and managing Influencer Marketing executions
  • Strong program/campaign management experience
  • A strategic vision of community
  • Possess strong written, editorial and verbal communication skills (editorial experience a plus)
  • Careful attention to detail and ability to juggle ever-changing priorities under tight deadlines
  • Proficiency in Microsoft Outlook, Excel, Word and PowerPoint, basic HTML
  • Proactive and able to anticipate and manage risk
  • Ability to handle demanding clients and large initiatives in a fast-paced environment
  • Proven time management skills
  • Ability to independently set and manage multiple competing priorities
  • Outstanding organizational ability, critical thinking skills and attention to detail

About SheKnows Media:

With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media offers a competitive compensation and benefits package with an exciting, fresh and engaging work environment. Join us, and love where you work!

SheKnows Media’s parent company, Penske Media Corporation (PMC), is a leading digital media company, publishing, and information Services Company founded in 2003.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit

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