VP, Hispanic Strategy - CPG

Posted: 6/15/2018

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


  • Help drive growth of Hispanic centric strategy across the NBCUniversal portfolio by applying a “Comms Planning” approach - internally and externally - across Comcast/NBCU Hispanic platforms and assets

  • Look at challenges from the client perspective to better understand how we can turn a client’s brand positioning into a fully realized marketing and media investment at scale for Hispanic Audience

  • Master the CPG industry and be able to engage senior clients on specialized topics that drive their business

  • Work in partnership with the research team to discover insights that can be leveraged for strategic development of an account and a category

  • Apply emerging consumer data and analytics to create innovative media solutions with NBCU Hispanic content and platforms

  • Develop robust strategic models that address client business challenges that span linear, digital, data, and social

  • Develop a conceptual framework for the sales organization to approach advertisers at a strategic top-down level in order to demonstrate the breadth and power of the Total Market portfolio to address and move specific category and client KPI’s

  • Partner with sales leadership to advance a consultative selling strategy for Comcast/NBCUniversal Hispanic Portfolio of assets

  • Track media, culture and market trends as part of a high impact thought leadership program

  • Suggest, support and deploy new ad products, strategic partnerships and monetization strategies



  • • Minimum of 10 years of experience in strategic planning OR brand planning from a media, creative or brand agency, OR “Comms” planning or brand strategy position from a client side advertiser in media
    • Proven broad knowledge of media landscape and competitive set
    • Proven track record in developing brand strategy with CPG accounts

    • ROI centric strategic—proven success record
    • Deep understanding of strategic approach to media plan development
    • Experience on variety of categories and accounts, Hispanic market experience strongly preferred
    • Understanding of business drivers within various ad categories, and the ability to connect to media strategy and solutions
    • Successful leadership experience, and demonstration of ability to work well across an organizational matrix
    • Documented success building, managing, and retaining high-performance teams
    • Strong communication skills
    • Excellent executive-level presentation, leadership and interpersonal skills Management Consulting experience a plus
    • BA/BS or equivalent experience
    • Fluent in Spanish preferred, but not required

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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