Part Time Social Media Manager

Employer
Zeta Media
Location
Working from home
Salary
Competitive Hourly Rate
Posted
Jun 19, 2018
Metro Area
New York
Duration
Part Time

Zeta Media is a daring, new social media network which celebrates personal freedom, adventure and unadulterated fun.  We are building a team of passionate explorers ready to make positive impact on society.   Our core mission is to create a private, positive space that inspires self-discovery and creates lively connections.

Zeta Media is looking for a highly motivated, creative, part time social/digital media marketing manager for the launch of new social media platform. Seeking a person with proven track record of growing and maintaining social audiences

Work will be performed remotely via phone and email updates.  Initially the role entails approximately 15-20 hours per week and if all goes well position will be full time in a few months.  This role will work directly with the CMO for direction and training in processes.

Responsibilities

  • Implement social media strategies that align with business goals
  • Manage monthly content calendar across all social channels
  • Oversee SM accounts’ design (profile pictures, bios, descriptions)
  • Build strong online communities through social media platforms
  • Daily administration of social media accounts to engage users
  • Promote editorial content using social media outlets
  • Manage weekly/monthly deliverables with support from Chief Marketing Officer and automation technology to efficiently execute tasks.
  • Work with the technology and marketing teams to collaborate on ecommerce elements, projects, and initiatives as it relates to social media
  • Develop creative, resourceful, and original methodologies to continually promote social media growth
  • Provide regular analytics reporting of social channel growth, engagement, and effectiveness of our social campaigns.
  • Communicate directly with followers and fans, building strong relationships and maintaining a visible external presence on industry social media channels, forums, etc.
  • Collaborate with to create and curate social media visual assets that are on-brand and coincide with the overall ecommerce and digital marketing strategy for use on all social media channels and accounts
  • Research and develop proposals for working with relevant industry influencers.  Once approved, manage influencer, blogger, and online media relationships.
  • Create timely, social-first content based including cutting-edge GIFS, videos, memes, and graphics
  • Develop creative strategy—both paid and organic—across all platforms to grow social reach, engagement, and referral traffic
  • Test optimal posting schedule, content formats, and frequency of posts
  • Pitch story ideas to editors and collaborate with editorial to create overall the social content calendar,
  • Track competitive landscape and identify new social media trends and opportunities within the nutrition/health space
  • Create weekly social reports for the staff that highlights top-performing posts, successful content formats, and analysis
  • Capture the voice of the product or personality while also protecting their integrity

Requirements

  • Minimum of 2 years hands on experience managing social media for a lifestyle or editorial brand
  • Bachelor’s degree in journalism or marketing preferred
  • Must be versed in social media management/optimization, paid, owned and earned strategy development and deployment and influencer marketing campaigns
  • Experience managing social media channels (Instagram/Facebook/Snapchat/Pinterest) for a lifestyle brand or media outlet
  • Experience marketing and promoting editorial content
  • Understanding of and/or experience with influencer marketing and campaign development and management
  • A demonstrated ability to write creative, shareable social copy and headlines that make people click
  • Excellent copywriting/editing and content creation skills to drive traffic to social media channels
  • Creative eye to build out visual look and feel of Instagram feed
  • Versed SM terminology and strategy
  • Knowledge of paid social advertising, keyword research and Google Analytics a plus
  • Experience with ecommerce/web-based businesses with a strong understanding of ecommerce/digital marketing and the ability to link product value with lifestyle content leading customers to take action
  • Full understanding of the principles of social media through prior knowledge of and experience with social strategy, reporting, audience building, engagement optimization
  • Familiarity with multiple social media analytics tools, KPIs, and reporting
  • Proven knowledge of Microsoft Office, Google Analytics, Adobe Creative Suite or other graphic design software, and other relevant social media platforms
  • Experience in lifestyle brand building and awareness
  • Extreme attention to detail
  • Organized, reliable team player who is constantly coming up with ideas and works quickly

 

 

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