Digital Programmatic Media Buyer & Data Analytics

Location
New York City, New York (US)
Salary
Salary commensurate with experience
Posted
Jun 19, 2018
Metro Area
New York
Duration
Full Time

This position is a hybrid of digital programmatic buying and analytics.  This person will be working closely with the digital media lead at the agency to help manage programmatic buying for all clients.  Performance analytic reports is another area this person will be helping with.  It is expected that this person keeps up-to-date with the newest technologies, trends, and types of media.

Key Responsibilities:

  • Manage the day-to-day programmatic digital buying
  • Report on all campaigns and their performance from start to finish
  • Optimize programmatic buying to achieve and surpass campaigns’ KPIs
  • Diligently ensure all campaigns are within Brand safety compliance and fraud free
  • Understand the key third party data providers and their relevancy to the target/brand
  • Organize internal meetings update on the latest happenings in the programmatic space
  • Brainstorm with agency members to create brilliant concepts for client projects
  • Stay on top of all trends in the digital arena
  • Perform weekly analytic report for campaign performance and submit to client on a weekly basis

Skills:

  • Understanding of the digital advertising industry, especially Hispanic digital
  • Strong communication, organizational and analytical skills
  • Problem solver and solutions-oriented
  • Proactive and a Team player/builder
  • Strong negotiation skills
  • Extreme attention to detail
  • Experience in Direct Response a plus
  • Ability to prioritize and work well under light supervision
  • Goal oriented and motivated with the desire to continue to grow
  • Ability to multi-task and work well in a fast-paced environment and handle multiple projects with changing priorities
  • Ability to work well with all levels of internal management and team members

Qualification Requirements:

  • Bachelor’s degree or higher in advertising, communications, marketing or related field
  • 1-2 year programmatic digital media buying
  • Knowledge of behavioral targeting, mobile media, digital video and social media advertising approaches and how each can be applied
  • Expert user of Excel and Advanced PowerPoint skills
  • Strong computer and internet skills. This position will also require regular use of media buying and media research specific software (i.e., ComScore, DoubleClick, Sizmek, Google Analytics, IAS, MOAT, Nielsen)

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